Transcript for #1487 - Janet Zuccarini & Evan Funke
SPEAKER_01
00:02 - 00:08
And we're rolling. Janet Evan, what's up? How are you guys? Good to see you. Good to see you.
SPEAKER_05
00:08 - 00:11
Strange times. The weirdest times ever.
SPEAKER_01
00:11 - 00:13
Yes, but Felix is still intact.
SPEAKER_00
00:13 - 00:15
The restaurants there.
SPEAKER_01
00:15 - 00:26
We were talking about restaurants that have been to destroyed over the riding and the looting and the chaos. And you guys, you got lucky, dodgeable it. We did. Very happy here then.
SPEAKER_05
00:26 - 00:34
Well, I think Abba, Kenny got a bit of warning and all of Abba, Kenny boarded up. And so we boarded up. And the National Guard is still there today.
SPEAKER_01
00:34 - 00:58
What the fuck? It's so strange. It doesn't make any sense. If you told me that something happened in LA and people were rioting, I'd be like, well, if it happened in LA, it kind of makes sense if people are upset. And then you said, but they're smashing businesses and destroying restaurants and destroying small stores and family owned business. I'd be like, well, wait, why? Why are they doing that? If there's no rhyme or reason to this, this is a making any sense.
SPEAKER_04
00:59 - 01:05
Well I understand now why people are pissed put that fuck up there haven't come which is my level
SPEAKER_01
01:08 - 01:12
Yeah, it's, I mean, it is what it is. There's nothing we can do about it now, right?
SPEAKER_05
01:12 - 01:49
Well, but I also think there's been, you know, thousands and thousands of peaceful protestors out there. So, and the press is really not focusing on all the peaceful protests, which are right to protest. And there's going to be, you know, a bad apple everywhere, and then you're going to get, you know, hundreds of people that, and I think you're saying, you know, on your last podcast, it's a bunch of young people that don't know where, yeah, where is your iPhone made? Where are you going to get your shoes made from? And they're not thinking about that. They're just thinking free running shoes, and this is fun, and we've been locked up and like, let's get out there.
SPEAKER_04
01:50 - 01:52
Yeah. They've been in their house.
SPEAKER_01
01:52 - 02:18
It's the perfect storm of craziness, right? A disease we thought was going to kill everybody. And then so everybody shuts down and turns out it doesn't really kill nearly as many people as we thought, but we still have to be shut down. And then like, when do we get to go back to work? And then all of a sudden, hey, you guys can open up. Like, you guys got no warning. No warning. No warning. I mean, I called Janet up when it happened. And I was like, what? You just, you get to open? Like, but it takes 10 days to get staff ready. That's what you said, right?
SPEAKER_05
02:19 - 02:34
Yeah, I just had a friend send me a text message. Hey, so are you open? I hear you can be open now. And I mean, it was just dropped in the news before, you know, any, we could have any time to prepare and, you know, we don't have the staffing. You need, we need at least 10 days to be able to open our door.
SPEAKER_04
02:34 - 03:17
That's really our biggest challenges is getting our staff. back into the restaurant and feeling comfortable in the restaurant with all these new regulations. And you have state regulations, you have electronic regulations, you have a city of Los Angeles regulations. And each one of the documents are like novel length. So I'm sitting there at home reading all three cross-referencing and we basically have to abide by the most stringent rules. So I'm like picking apart each one. Okay, trying to decipher what we can actually do. And then on top of that, We're trying to get people out of their houses because they're scared shitless to come back. Because the wild card is the clientele. Coming.
SPEAKER_01
03:17 - 03:38
I think people are going to come back and droves. I think if you were open full capacity, you'd be fucking sold out instantly. I really don't think this any issue at all. I think there's so much fear mongering going on, but I think the actual attitude of people way more people are interested in going out than are interested in being. I agree with you. Locked up for longer.
SPEAKER_05
03:38 - 04:14
Well, I think it's like different, you know, groups of people. So you have young people who want to go out and they don't care and they'll, you know, see, be seated at full capacity. But if you have any kind of health risks or your older, you're not going to feel safe. to go out and, you know, the restaurant business, when you're even allowed to be seated at 100% is a really, really difficult business. And I think the pandemic really showed the inherent weakness of this industry that we run on razor-thin profit margins. Now we're allowed to be seated at 60%. So do we pay 60% rent then at that point?
SPEAKER_04
04:14 - 04:46
Yeah, our costs don't go down, you know, 10%. We're still paying 100% of our costs, 100% of our labor, 100% of our rent. You know, the cost of food doesn't go down. So we're forced to become extremely creative. And there's one thing that I know about the restaurant industry where we're highly adaptable. You know, we have to kind of play within this game where we have to be unwavering on all of our standards. And then be completely adaptable, minute to minute from everyone's demands and everybody
SPEAKER_01
04:47 - 05:19
literally expects perfection is also this extreme lack of communication is to like what what the timeline they're looking at and what what will be the standards for you to be open a hundred percent the same thing with the comedy store the comedy store is no idea when they're gonna be able to be open because restaurants are open and they're saying well aren't we kind of like a restaurant we serve food and they're like yeah, but no one goes to you specifically for food even though they're sitting down you can't be open And they're like, but it's not a nightclub, meaning like a bar where everybody just mingles their seats. Like, isn't that okay? And they're like, no, we don't think so. We don't know.
SPEAKER_05
05:19 - 06:01
But nobody knows, but nobody knows anything. And you know, that's where we have a complete lack of trust. You know, and everything in politics and how the pandemic has been handled and also handling the businesses, mandating overnight that we close our doors and go to zero revenue. But there's no mandates on how we operate with zero revenue. you know moving forward how do we what do we say to our landlords who deserve to be paid so but nobody knows anything and right now with opening you know the the health department the it's a 17 page document on how you are supposed to open in a safe way well they tell you have to do all my uh well 17 pages one page one let's start it's I mean we'll start a page one
SPEAKER_01
06:02 - 08:20
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08:20 - 08:31
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08:31 - 08:44
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SPEAKER_04
08:44 - 09:16
At the very basis of it, you know, there's, there's got to be an employee log. We have to take the, the temperature of all of our employees when they actually enter the premises. We have to have a log on that. Anyone who has direct contact with customers have to wear a face mask and a face shield. A shield? 100%. And then on the client side, you have to wear a mask when you're not eating. So that means if you get up to go to the bathroom in the restaurant, you have to put your mask on. Oh, God. I'll take it off when you get back to the table.
SPEAKER_01
09:16 - 09:20
That's so dumb. It doesn't make any sense. It doesn't make any sense.
SPEAKER_04
09:20 - 09:23
A lot in a lot of it is like completely ambiguous.
SPEAKER_01
09:24 - 09:31
Well, why would you have to wear a face mask if you already have a shield over your face? All right.
SPEAKER_05
09:31 - 09:35
Well, I think there's there's been summer for so many questions. You can get it through your eyes.
SPEAKER_01
09:36 - 09:39
But there's been reports that you get it from touching things, and now they say you can't.
SPEAKER_05
09:39 - 09:49
I know, but they're just, you know, they're saying everything, they're saying anything. Yeah. And, you know, it's really, it's on the honor system. You don't have to do anything in a restaurant.
SPEAKER_04
09:49 - 09:55
Really? Yeah. Do the wording is like, consider training your employees to do this, consider this, consider that.
SPEAKER_01
09:55 - 10:03
Like, let people take chances. If they want to come, let them, people want to be able to go to a restaurant, just sit down and actually eat.
SPEAKER_04
10:04 - 10:06
I have friends who drove to Santa Barbara to go sit down.
SPEAKER_01
10:06 - 10:22
Yeah, sure. I would do it, you know. Yeah, it'd be exciting. Look, we flew to Texas last weekend to look at houses and stuff, but we went to eat. We had this place called the Lonesome Dove. Fantastic. We ate like regular people sat down. What a wine. That was real. It was amazing.
SPEAKER_05
10:22 - 10:25
But were you like were the tables separated? Yes.
SPEAKER_01
10:25 - 10:41
They were less less than full capacity. The waiters all wore facials. The people that greeted you with the door, not facials. They wore masks. The people that greeted you with the door wore masks as well. You know, but it wasn't that bad. It was great. It was just nice to be able to go to a restaurant.
SPEAKER_05
10:41 - 10:50
Yeah, I think, you know, people are dying to get out. And we're going to see a lot of people that are going to just, you know, run to restaurants, sit down and restaurants. But, you know, there was a pool taken. I know you love pools.
SPEAKER_01
10:50 - 10:57
Love them. I know you're like, who would take pools? You get the opinions of morons. That's a pool. Okay.
SPEAKER_05
10:57 - 11:22
So most morons think the most morons think that six out of 10 Americans will not feel comfortable. you know, sitting in a restaurant. I don't know. I'm not sure how comfortable I would even feel sitting indoors where you come in and with a mask. But then you're going to eat, you take your mask off, and then, you know, Joe blow two tables over coughs, and then you're sitting indoors. Whenever you're inside, you feel like you're in a peachy dish.
SPEAKER_04
11:22 - 12:09
Yeah, it's been that way forever and ever. I mean, just think about my dishwashers, okay? In the guidelines, those guys basically have to be in hazmat suits. They have to have full protection, face shields, and mask, and then have like, you know, what the equivalent of like a painter's shoe. As such, because I get it, those guys are spraying down people's spit. like all day, eight hours a day. So I get it for them. But it's always been a disgusting job. 70% of being a chef is cleaning, cleaning vegetables or cleaning up after people or whatever. It's cleaning. So this business has always been disgusting. And if you don't love this business to the core, it's fucking terrible. Well, let's talk nice things.
SPEAKER_01
12:09 - 12:46
Let's talk, let's talk about that. What you guys have put together is pretty remarkable. Thank you. The food there is so good. It's kind of ridiculous. Like your pasta's got voodoo in it. I don't know what you're doing. And I guess it's because it's handmade, right? Because the first time my wife and I ate there, we sat right next to that open area where you can watch. Yeah. you guys make the pasta and it's such a painstaking process and you realize you really truly appreciate that it's an art form. You know that like making stuff like that, like cutting no corners and making it as good as it could possibly taste.
SPEAKER_04
12:46 - 13:45
Well that I mean that's the ultimate goal is to create that connection between pasta maker and someone who's eating the pasta like if you look through the glass and you see a pastaio or pastaio in there when the difference a pastaio pastaio is male so you know they're banging out trofia which is like a coil from luguria and you look down in your plate and there's like 160 to 180 pieces in your plate like fuck This guy is... This guy's got pictures of it. This guy's doing 180 reps just for me. That's a connection. And once you get it, sometimes a bowl of pasta is a bowl of pasta. I get it. But this is something different. This is... This is craft, this is tradition. This is continuing this conversation of... That's been passed down from generation to generation. And all I'm doing, all we're doing at Felix's... just a small spoken and a massive wheel of Italian culinary tradition.
SPEAKER_01
13:45 - 14:02
Well, you don't just exactly how long to cook it, too, which is amazing, like that. Because I'm the fight and I'll go to get it, man. It must be, because just the way your teeth sink into it, it's like everything is amazing. I like to call tooth some. Mmm.
SPEAKER_05
14:02 - 14:04
Oh, then that's what I'll then, they means to the tooth.
SPEAKER_01
14:05 - 14:15
Is that what it means? I would end it, dental. Oh, okay. It took some toothsome toothsome. So that's part of the experience, right? Is the right amount of chew? Just amount of chew and so on.
SPEAKER_04
14:15 - 15:05
Each pasta's cooked region specific because they cook pasta very different in Naples versus Rome versus Bologna. What is the difference? It's just preference. It's based on tradition and the thing is this. Authenticity is very personal, right? Your mom makes macaroni and cheese with velvita. My mom makes macaroni and cheese with telemook cheddar. That shits authentic to me. It may not be authentic to you. It'll ease no different. But the differences in the diversity are so specific, not only per region, but town and then house to house. And it's been that way for thousands of years. That's why I think Italian food next to Chinese food is the most diverse there is. And you could literally study your whole life and not even scratch the surface.
SPEAKER_01
15:05 - 15:17
Wow. Now, you guys have been open for what? Two years? Three years? In April. How much prep time is there before you open? Like when you have a plan and Janet, you've opened up how many restaurants you've toned?
SPEAKER_05
15:18 - 15:24
nine restaurants and four under construction. Great time to be under construction in the restaurant business.
SPEAKER_01
15:24 - 15:25
So crazy.
SPEAKER_05
15:25 - 15:26
My life sucks.
SPEAKER_01
15:26 - 15:28
It could be a lot worse.
SPEAKER_05
15:28 - 15:28
No, right.
SPEAKER_01
15:31 - 15:42
When you were about to open up a place like Felix, and how do you get started? Did you know Evan in advance? Did you guys talk before? How do you put together a restaurant like that?
SPEAKER_05
15:42 - 18:07
Well, each restaurant that I've opened definitely has a different story. So I have a few Italian restaurants. I have Thai restaurants. I have Jamaican restaurant in Toronto. So, you know, all very different stories, but wanted to basically expand outside of Toronto, and I came to LA for lifestyle reasons to get out of the Toronto winters. And decided, you know, this will be my first place that I opened a restaurant outside of Toronto. And I had a dream of being on Abakini. I just love Abakini. It feels like one of the only streets in Los Angeles where it's like a neighborhood and a street that you can walk down. So luckily I found this location on Abakini. And it's a long story, but I was working with another chef for about nine months. And then at the 11th hour, I had the location. We were all set to begin construction. And he just said, I'm going to, I've decided to go work with another restaurant group. And I was like overnight, just like left without a chef. And I only had one other name of another chef in LA and it was Evan Funky and a food writer just sent me an email because I was just out meeting people saying, hey, I'm looking for a chef that has a following a super talented chef and this one Kevin West, shout out to Kevin West, sent me an email and said, Evan Funky is an amazingly talented chef and he's available. And so when this other chef bailed on me, and I was on vacation at that time, I was in Morocco of all places, and I asked for a week off to not, to go off the grid for a week, and then the President of my company contacted me, so if you gotta get on the phone, we don't have a chef. And so I go, I have one name in my role attacks. It's Evan Funky. And I sent Evan, I felt that I had to send him a compelling email so that I could get his attention because I had no other options. And I said, Evan, I hear Kevin West says you're an amazingly talented chef. I have a location on Abakini, which is great. Like, you know, Chef's love Abakini. You know, it's a great street. It's big leads. And I said, you know, time is up the essence. If you're interested, you know, here's, you know, check me out. I'm, I'm legitimate, a restaurant tour. Check me out. And, you know, we were on a FaceTime call that dropped a thousand times because of the bad reception. I'm like, bear with me, get back on a FaceTime call with Evan. And I flew Evan to Toronto.
SPEAKER_04
18:07 - 18:09
I think it was Skype actually.
SPEAKER_05
18:09 - 19:10
Oh, is it Skype? Yeah. Um, but I flew Evan to Toronto to cook for myself and my team immediately after this vacation that I had. And Evan did just very few items. A lot of times Chefs want to just like, wow you. I'm doing 22 dishes because I want to show you who I am. Evan did just, you know, he just did his cacho, he did his full cacho bread. He just did very few items because he's confident. And he knows. And I ate his food. My team ate his food. I said to Evan, food cannot taste better. And I also described his food as cuzzling. So I lived in Italy for eight years. My background, I'm half Italian. I lived in Italy for eight years. My father basically was at the level of a chef, his cooking. And so I said to Evan, I said you're cooking is Kazalinga, which means like the housewife's cooking, like the mama's cooking. And Evan always describes his cooking like that. Kazalinga, but not many people describe cooking in that way. And so basically, I think Evan felt that I got him. And then he just turned to me and he said, you've got to deal with partners.
SPEAKER_04
19:11 - 19:33
Wow, I was in Chicago at the time consulting for Rich Melman, the lettuce entertain you. And I was kind of like on height as re-learning the business, probably getting into that later. Yeah, I got an email from Janet and I was like, all right, let's go do this. And that was it. I cooked, I think I cooked four bostas.
SPEAKER_01
19:33 - 19:40
And so for you, like, that's a, is it a rare thing to get an offer to run a restaurant or did, is there offers that you get that you turn down?
SPEAKER_04
19:40 - 19:45
I mean, at the time it was rare. Now I get offers all the time.
SPEAKER_01
19:46 - 20:26
once Felix opened. Yes. Yeah. Yeah. Yeah. You guys nailed it. It's great. You know, I learned from Bourdain from watching his show, no reservations to first show. I was like, oh, okay. I have a wrong idea of what food is. Like I had this idea that food just tastes good. Like you go someplace, food tastes good. But then watching his love of food and watching his deep respect for chefs and the preparation and all that's involved in making a dish, I was like, oh, it's art. I didn't, of course it's art. I didn't think of it as art. I thought of it as just food, you know, and then watching his show completely changed my perception of what food is.
SPEAKER_05
20:26 - 20:49
Yeah, not every chef operates from being an artist, and there's different levels of food. I do have to say, Evan is an absolute master. He's obviously not Italian, but has studied all over Italy, and it's really the dying art of handmade pasta. And Evan is a custodian of keeping this art alive. He's unbelievable.
SPEAKER_01
20:50 - 20:53
Is there a specific type of flower that you use?
SPEAKER_04
20:53 - 20:57
We import six different types from four different regions.
SPEAKER_01
20:57 - 21:06
And now, is the word about pasta and about bread and wheat in general? Is that American wheat? Is it different kind of wheat?
SPEAKER_04
21:06 - 22:14
This is different kind of wheat. It's also processed completely different. I don't use a lot of American wheat just because it's, it's just been manipulated so much and a lot of the digestibility of In my opinion, people are gonna freak out, but in my opinion, the amount of work that goes into denaturing pasta in order to get it flat via machine has a lot to do with its digestibility. Just like sourdough bread is more digestible because it's broken down on a different way. So handmade pasta is less manipulated than machine-made pasta, in my opinion. Also the types of wheat the amount of wheat germ, it's in it, the nutritional value, it all has to do with those elements within the flour, and to be honest, like, I've developed a gluten intolerance because I've been breathing raw flour for the past 12 years. So, as soon as I step in the lab and I start rolling as for you, My stomachsters start its acid straight up.
SPEAKER_01
22:14 - 22:15
That's crazy.
SPEAKER_04
22:15 - 22:32
Just in the reading. It's like talcum, you know, doubles in the flowers extremely fine. So we have to throw it in order to, you know, put some on the table to roll it out. So you breathe it in all day long. When we've got extractors, we've got, you know, humidity control and air conditioning on all that, but still.
SPEAKER_01
22:32 - 22:40
But so you've developed it in tolerance because it's called the way it's called white lung or bakers lung. Baker's long. So do you wear a mask? I do not.
SPEAKER_04
22:40 - 22:45
Why don't you wear a mask? I don't know.
SPEAKER_01
22:45 - 22:52
I don't know. It seems like that would be a good thing to do. Sure. But you don't want that Baker's long.
SPEAKER_04
22:52 - 23:22
Right? I don't like masks. Oh, okay. This whole experience is very, it's been very enlightening, wearing a mask. Right. Yeah, it's gross. I have another friend who also has a Kozuku Kawamura who is instrumental in my kind of understanding of modern post. I met him in Bologna's Japanese guy who has a lab in Tokyo called Base and he has the same thing. He wears a mask all the time because he's just breathing in raw flour all day.
SPEAKER_01
23:23 - 24:08
I never would have thought of that, but it makes total sense. I never thought, oh yeah. Yeah, I'm fucking flower. It's like a guy works at a paint shop. Like you're gonna get sick to get one of the painter things. The big tubes. That'd be so weird. People are like, I'm not eating that fucking pasta. I don't know for me, it's crazy. What's in there? It's preservatives, man. Well, whatever you're doing, keep doing it. Whether it's the white long, whatever you got it, clean that shit out. Whatever it takes, you do to get that stuff won't stop. It's just keep going. Yeah, it's just, the pasta's insane. It's so good. It's, and it's such a, when you have really good pasta, and then you have pasta that may be enjoyed before, you have the really good pasta. It's like, it's like having water in your ear. Like, it fakes people up.
SPEAKER_04
24:08 - 24:40
Yeah, it fakes people up. It does. Sure. Like I cannot tell you how many people DM me or come to me in the restaurant. They say you've completely fucking ruined me. Thank you so much Now I can't eat pasta anywhere else and I don't eat pasta in North America whatsoever. I don't eat fresh pasta North America. I only pasta in Italy. I dried pasta in America, but I don't eat fresh pasta. Why not? Most people don't know what they're doing, but there's gotta be some people than you guys. Certainly absolutely.
SPEAKER_01
24:40 - 24:41
Like what are good spots?
SPEAKER_04
24:41 - 24:44
I think this Robin's is exceptional.
SPEAKER_01
24:44 - 24:44
Where's that?
SPEAKER_04
24:51 - 24:54
You know, Rob Gentile and Toronto is great.
SPEAKER_01
24:54 - 24:57
So this is a very small amount of people that are doing it.
SPEAKER_04
24:57 - 25:53
I mean, there's a handful of people who make pasta by hand, period. And even fewer people who know how to make pasta with the mozzarella, which is the long rolling pin, even fewer. And when I started, I started doing this 11 years ago. There was nobody. There was nobody. I checked. You know, I moved to Bolonian, 2007, tail end of 2007. and started this journey with my maestro, Alessandro Speesene, I love like you're squelable in Yenze, and she kind of opened up the door for me to start seeking out other pasta makers throughout Italy. When it came back in a way, I ran a restaurant called Rustic Canyon for about four years, and, you know, not a lot of people were serving this style of pasta that I wanted to serve. And so I started giving it away, like a gateway drug. I was just like sending it to tables for free, and they're like, what the fuck? and it just started gaining momentum, gaining momentum.
SPEAKER_01
25:53 - 26:05
Wow, so when you moved Italy to learn how to do it, what is the apprenticeship like in learning how to make pasta?
SPEAKER_04
26:05 - 26:27
I mean, it's an apprenticeship. You have to put yourself in the students' chair and be a sponge. I didn't speak any, not a lick of Italian. but the Italians are very expressive, so you're able to communicate through just being Italian, I guess. And I spent three months, you know, six days a week, 10 hours a day, just making pasta. Wow.
SPEAKER_01
26:27 - 26:39
Period. See, this is what's fascinating to me. Things you just take for granted. Oh, here is a plate of pasta, like, but what is involved in learning how to make it that good?
SPEAKER_04
26:39 - 27:19
It's not just ingredients. When people sit down at a restaurant, people aren't just paying for the experience of sitting there and the cost of food, they're paying for the experience of the people that are making the food. That's a big part of it, that's the way that I look at it. And 11 years of making pasta by hand, there's a lot of depth that some of the younger guys just aren't willing to pay the time cost. And a lot of the younger cooks out there, they bounce around from job to job six months here, three months here and they think that they've mastered it, but there's just no depth. There's no depth.
SPEAKER_05
27:20 - 28:18
You know, you have to also consider how labor intensive it is to, you know, hand roll out the pasta. And you know, what Evan was saying before, like, each one rolled by hand, you know, when you eat a bowl of pasta, you know, thinking that each one was like pressed out by hand. So it's like extremely labor intensive. And a lot of people, when we were opening, Evan did have his own restaurant, bucata before, which was also, basically it focused around pasta as well. That's a whole other story. But when we were going to open up this restaurant and we put in the middle of the restaurant, the temperature-controlled pasta lab, which is taking up tables. So if you're a business person, a restaurant tour, you say, how many tables could fit in there? How much is each table worth to your bottom line? You're using up that space to put in a pasta lab, are you crazy? Also, when you're thinking about training the people and how labor intensive it is, People were saying, we're crazy doing this again.
SPEAKER_04
28:18 - 28:20
Yeah, they didn't think we could make money.
SPEAKER_05
28:20 - 28:21
Yeah.
SPEAKER_01
28:21 - 28:31
Well, it is a lot of space. That postal app is a big space, but it's so cool to be sitting right there. It's a showstopper. Yeah, it really, it's something special.
SPEAKER_05
28:31 - 28:37
And it's worked out. We're making money. And we were making money. There's always like pre-COVID.
SPEAKER_01
28:37 - 28:43
And there's no guidelines in terms of when you'll be able to operate it 100% capacity.
SPEAKER_04
28:44 - 28:54
No, I mean, in the documents, it says they're going to reassess in 21 days. So, I don't know when that's going to be in it.
SPEAKER_01
28:54 - 29:04
They might even be quicker than that, right? I think the economic pressures are probably what forced them to open without letting anybody know how money. They're out of money. Everyone's out of money.
SPEAKER_05
29:04 - 29:40
They can't just say, you know, there is a balance between people's health and the economy and they can't just shut everything down and say, well, we're just going to print a bunch of money. We're all going to be paying for this in the end, right? Right now it's been $2 trillion because of COVID. They have to get us back up and running and working. And I've said from the very beginning, get your young and your healthy back out and working. And if you're over the age of 65 or if you have underlying health conditions and you should definitely stay at home and you have to wait for either treatment or the vaccine. But they have to open up the economy and it's been ridiculous how it's handled.
SPEAKER_01
29:40 - 29:56
Yeah, that's what should have been done. They should have, I mean, instead of taking this blanket approach, but I think there was a lot of misconceptions. They thought it was going to be something different than it was. Even at 60% though, at least at 60%. I'm like happy you're going to be able to be in, when you guys are going to open up Monday.
SPEAKER_05
29:56 - 30:05
If you figured it out, well, then we were in the process and we had to board up and you know, I think we're probably another week or so away.
SPEAKER_04
30:05 - 30:11
At least it's really about getting staff back in that that's our kind of so one of his protests died down then a week.
SPEAKER_01
30:12 - 30:15
Maybe a little more, a little more, and a little more.
SPEAKER_04
30:15 - 30:26
But even with the 60% capacity, it's, we will see if we'll be able to maintain, you know, and actually not necessarily make a profit, just stay open.
SPEAKER_05
30:26 - 32:32
Yeah, I think the goal has always been when this first started was, you know, your goal is to survive and to get to the other side of this, you're not, you're not thinking about making money. And when you see these like iconic legendary restaurant tours, like Daniel Hume with 11 Madison Park, which last year was the number one restaurant in the world, and he does not think that he will be reopening. So he might be closing permanently, or David Chang closing two restaurants, one in New York City, one in DC, and then he's moving another restaurant consolidating his company essentially. And so when you see these iconic restaurant tours that are struggling to make it to the other side, it's like extremely sobering. And some experts will say they think 50% of restaurants will not make it to the other side. I don't agree, but I think 25% won't make it. And even in LA, one of my last dinners was at Bonetom in downtown. Lay Lincoln Carson, an amazing chef. I was blown away by the restaurant and he's closed permanently. Like all that time to open all that capital to open, you know, you train whatever you're training 50 75 people to open and he's closed permanently or Auburn, another restaurant that was getting, you know, great accolades closed also permanently. They just got a finalist in the global design awards so they're getting these awards and they're closed permanently and you know so you know it's really survival of the fittest right now so new restaurants because it's so hard this business you're very vulnerable when you're a new restaurant and you just have debt you're just looking at a bunch of debt and then you're closed permanently you know you're gonna you're not gonna make it to the other side And if a business was not making that much money, so when you see a restaurant in New York City, like Lucky Strike, it's been there for 31 years, closed permanently, because it just wasn't doing that well. So all the businesses that were just kind of teetering or not doing very well, they're going to close. It's survival of the fittest, even with the pandemic and hitting older people. It's kind of like all around in business. It's survival of the fittest.
SPEAKER_01
32:33 - 32:48
It seems like it's so hard to believe that if you don't make money for three months, it goes under. You would think like, oh, this is a successful business. It's exposed people to the realities of running a business and how incredibly difficult it is just to stay open. It's a juggling act.
SPEAKER_05
32:48 - 33:54
Especially for restaurants, right? No, this is what I was saying before is that pandemic really exposed the restaurant business and the restaurant business probably has been hit the hardest and then next all small businesses and retail and then we're going to see commercial real estate really be affected right now. But the restaurant business, the national average of the profit margin is 4%. That's a national average. We don't operate that way. We operate at 14 percent, essentially. But 20 years ago, in the U.S., most restaurants would make 20, 25 percent. You know, the net profit margin, but it's gone down, it's gone down, and really the business is broken. The restaurant business is broken and we should be charging a lot higher prices, but then you're not going to get the customers. So what you do is you just accept a lower and a lower profit margin. That's why this business is so difficult. And even 10 years ago, you might have a runway in your bank account to survive a few months. But most restaurants, you know, with that, they have a month and then they're done. They've gotten nothing in the bank account.
SPEAKER_01
33:55 - 36:09
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SPEAKER_05
36:09 - 36:15
It's a horrible business. Nobody should be an restaurant, unless you're crazy and you're so passionate about it.
SPEAKER_01
36:15 - 36:15
That's you.
SPEAKER_05
36:16 - 36:59
That's me, but I will all of us, but even million of us. Yeah. Well, 11 11 11 million of us, and then you think, you know, and when you look at the supply chain, so we in the restaurant restaurants employee 11 million people in the United States, but then when you add in the supply chain of the farmers and the winemakers and the linen cleaners and you know we employ 20 million people and we're the second largest employer in the United States next to the Pentagon so you know right now we have to think wow that's crazy restaurants are the second largest employer in the Pentagon's the first yeah how creepy is it the first Jamie Jamie look it up like Amazon yeah the
SPEAKER_01
37:01 - 37:14
No, that's that's a no no number one employer restaurants number two That's so insane that Pentagon's number one. I would have never guessed that in a million years if you gave me a multiple choice a boy can panic no way
SPEAKER_05
37:16 - 37:17
Jamie's typing a lot.
SPEAKER_01
37:17 - 37:21
I'm sure it's right. You don't have to. I believe it. Who knows.
SPEAKER_05
37:21 - 38:10
I just read things, but you know, that's what we're talking about in the independent restaurant coalition and we're working together with the government to ask for a certain amount. of help, right? We need the right help or you know when people think you know screw you restaurants like we're all we're all in trouble right with 40 plus 40 million plus now it's like I think 42 million filed for unemployment a lot of people are hurting right now so it's hard to say you know romanticized restaurants right now come back and support your local restaurants when a lot of people are hurting But I think if we think about the economic domino effect right now of essentially 20 million people, we need help to stay in business and not close down permanently. I think the economic effect right now will be staggering.
SPEAKER_01
38:11 - 38:32
Yeah, no. It's something to consider when you think about what you said about the people that clean the linen, the people that make the wine, all the various people that rely on restaurants. You don't, you know, it's not just restaurants. And you don't, most people like myself don't really consider that. You go, wow, they probably employ 10 people or 20 people or 50 people, but whatever it is. But they don't think of all the trickle down.
SPEAKER_04
38:32 - 38:33
It's a massive web.
SPEAKER_05
38:35 - 39:07
You see like the farmers obviously dumping tons of food and 36 million gallons of milk and nobody knew that restaurants are the number one purchasers from farmers that in institution schools institutions and restaurants and they process a food in a different way for restaurants than they do they can't just say like get the food You know, out there, they process food differently for individuals and grocery stores as they do institution and restaurants. So they have to dump all this food.
SPEAKER_01
39:07 - 39:15
Now, when you guys get up and running, how do you calculate how much food you buy? Like, if that's always, I've always been like, how do they know?
SPEAKER_04
39:15 - 39:41
Like, how do they know how many people are coming in? The good, the one good thing about, we take a brush from business is that the metrics, The metrics, whether you have five tables or a hundred tables are the same. It's all math. And if I knew how much fucking math that I'd be doing right now on four years old, if I knew when I was second kid, I would have studied the fuck out of math, because I had to learn on the fly.
SPEAKER_01
39:41 - 39:48
So you as a chef are not just responsible for putting together the meals, but you also serve anymore. Not enough.
SPEAKER_04
39:48 - 40:18
You got to be a businessman. You have to be a marketer. You've got to be a diplomat. You have to be a father. You have to give advice, you know, like that. I'm not having kids, but I have 60 kids because I exercise my fatherly duties on a daily fucking basis. But I've bailed guys out of jail. I've given, you know, beer money to guys like it is a true true true family. And you spend you know, the majority of your day with these people.
SPEAKER_01
40:18 - 40:38
You feel that when you go into your restaurant, though, there's something about that place. When the waiters deliver your food, you know that they know it's special. Like, there's a feeling like when they put the down like, hey, you got to look at that and you're like, whoa. That's bite to tell. You can tell.
SPEAKER_04
40:38 - 40:42
The fish stinks from the head down. Oh, yeah.
SPEAKER_05
40:42 - 40:44
It's a Jamaican saying the fish rots from there down.
SPEAKER_01
40:45 - 40:57
So, Janet, we were talking on the phone about what it's like for you to have all these restaurants under construction and you were this unstoppable machine. You were a restaurant machine. Everything was kicking ass. Yeah. And then all of a sudden.
SPEAKER_05
40:57 - 41:31
Yeah. Well, you know, the only thing I've ever done has been in the restaurant business and out of university, I came from Italy and I opened my first restaurant in Toronto and slowly got a school. I got a school. Live is old, right? I took my time in school, too. I started when I was, I started university when I was 22. So I took my time. But when I opened my first restaurant, I definitely connected to a passion. And I had this slow route of growing this company. So that restaurant opened 24 years ago. And it's still running today. That's incredible.
SPEAKER_01
41:33 - 41:34
What are the odds of that?
SPEAKER_05
41:34 - 41:53
Well, the average, you know, after you pass a year, you know, you have a lifespan most restaurants of seven years. Yeah. So I've had a few lifetimes with that restaurant and then I slowly saved my money and wanted to buy the real estate where that where that restaurant is. It's in Yorkville. Do you know Toronto? You know Toronto? Yeah. Do you know Yorkville?
SPEAKER_01
41:53 - 41:53
No, I don't.
SPEAKER_05
41:55 - 45:32
It's a nice little neighborhood in Toronto and I wanted to buy this real estate. So I saved my money to buy the real estate. So I was very cautious growing the company and building a foundation. And then I bought one piece of real estate done about another building and then I put another restaurant, twice as big as my first restaurant. And then I bought another building. So I've been buying these buildings and putting restaurants inside the buildings. until I felt that my foundation was so strong that nothing could happen to me. So I could only put through the lens back then before the pandemic to say in an economic upturn, people will eat pizza. On an economic downturn, people will eat pizza. I'm untouchable. That's how I felt. I felt nothing could touch me. And then we open up Felix, and Felix has gotten incredible accolades in the press, and rightfully so on, Evan's cooking is off the charts. And I thought, we're ready to really grow. So let's do this. And I built a company where, you know, I have a head office, it's a proper company, and I have an incredible team of people, and I felt very ready and very stable, and with an incredible incredibly, strong foundation that I said we're ready to do this and so 2020 was my big year to open five restaurants in one year. So I just I just just before the pandemic flew to Toronto to open a 9000 square foot restaurants to immediately close it and that caused nine million dollars to open this 9000 square foot restaurant that opened one day trained 100 people for two months and then immediately shut that down, shut down all restaurants, so shut down eight operations, and I also have a catering company, so shut down eight operations in Toronto and a catering company for loads, 700 people, and then I have four other projects under construction, and personally all of the money in the company out on construction sites, plus I personally loaned all of my money. to build the restaurants because that's what I do. What I do is I buy I buy buildings and then I get mortgages on the buildings and I use all the cash that I have anywhere that I can find it to open restaurants. So I might have a temporary lack of cash. But then backed by a very strong revenue. So I'm funding all the construction sites by all these restaurants that have extremely strong streams of revenue. So once again, I didn't feel like I was taking a big risk, opening five restaurants in 2020. So I swear to you that the day the pandemic happened, I had to shut down. It was literally the day before I loaned out. I wrote a massive check for one construction site like all of my money in my bank account, you know, out to one construction site, then we shut everything down and it was like I was I was kicked in the teeth like I was brought to my knees and I had never felt stress like that because of how conservative I am and how fiscally responsible that I've always been and feeling that I was untouchable I just thought, you know, nothing could ever happen to me, and I could never risk anything, but I woke up one day when I had to close everything down. And first of all, the feeling of laying off 700 people when you know the majority of your staff live paycheck to paycheck was absolutely heartbreaking, and that I ran the real risk of losing everything, not only all the restaurants, but all the buildings, because the bank owns my buildings. I don't own the buildings. And, you know, this pandemic caught me with my financial pants down. Like, I just, it's like, oh my god, this is really bad timing for me.
SPEAKER_01
45:32 - 45:36
Do you think if there's a second wave they're going to try to do this again?
SPEAKER_05
45:36 - 45:41
Shut you down. No, I think we're going, look, the protest you think we're going to have a second wave now.
SPEAKER_01
45:42 - 45:49
We very well could. I mean, we are not social distancing. They're on top of each other. If anybody's got it, everybody's got it.
SPEAKER_05
45:49 - 46:31
I don't, I actually don't think so. And I think that we have, we're going to be living with this virus. And I've said this from day one. When this happened, I said to my team, give me the two-year plan. What's going on for two years? We have to live with this for the next two years. And I think that we just have to live in a safe way. And yeah, we're the masks out. And we're going to go to restaurants and people are going to be wearing gloves and masks and maybe take your temperature and we're going to see you know, be seated six feet apart. I think this is, we're going to just find a safe way to live. But of course, there's going to be a second wave and a third wave. It's going to keep going until, till the, but also when the vaccine comes, you have to, you have to inoculate, you know, between 60 and 80% of the world, how long is that going to take? We're living with this.
SPEAKER_01
46:32 - 46:37
Yeah, the vaccines are weird vaccine too. Do you understand what it is? M-R-N-A vaccine?
SPEAKER_05
46:37 - 46:42
Well, that's one vaccine that Moderna is making, but there's different types of vaccines that they're making.
SPEAKER_01
46:42 - 46:45
Yeah, there's multiple trials that are going on right now, right?
SPEAKER_05
46:45 - 46:46
100 different vaccines.
SPEAKER_01
46:46 - 47:13
Don't be a British trying to get out of it. Health officials and no new COVID-19 cases from Missouri parties. No additional new, well, you know, what's interesting is what we were talking about before the podcast, when you guys were getting tested for the COVID, we were talking about Italy. How Italy has the detectable levels are so small, they're so minuscule. Infantissimo, I just learned how to handle it. There was a struggle earlier.
SPEAKER_05
47:14 - 47:23
I know. The viral load is infinitesimal. Well, sometimes when you read things, you don't say it out loud, and I'll say it and you say it out loud for the first time. I don't know how to say that word.
SPEAKER_01
47:23 - 47:25
Yeah, there's a lot of words like that that I never used.
SPEAKER_05
47:25 - 47:35
Yeah. But yeah, in San Rafael, a hospital in Milan, you know, they're saying that the virus is no longer exists in Italy.
SPEAKER_01
47:35 - 48:01
That's so crazy. So it just burned through the population. Well, hopefully that's what's happening here. hopefully hopefully and you know we're going to see in two weeks right two weeks you're going to see what happened from all this protesting and everybody being on top of each other also the stress of it all's got to be terrible for people's immune system as well yeah I mean I like our you feeling we were talking about it earlier if you're if you're a human being and you have any feelings at all
SPEAKER_05
48:02 - 48:16
You're going to feel the stress of humanity right now. It's the stress of the world because in our lifetimes, we've never seen one of these events, but it's like we have the Spanish flu and the great depression in the 1968 riots happening all at the same time.
SPEAKER_01
48:16 - 48:23
I think bigger than the 68 riots, I don't think any riots have ever been this widespread through the entire country.
SPEAKER_05
48:24 - 48:27
Well, the Rodney King, I think they had a lot of deaths, right?
SPEAKER_01
48:27 - 48:42
I think they had a lot of deaths in Los Angeles, but they didn't protest the Rodney King riots in Boston. You know, I mean, this is worldwide. This is worldwide. Yeah, and worldwide. The looting, though, seems to be only here. And the looting is just insane.
SPEAKER_05
48:42 - 48:58
Well, in Toronto today, it's actually quite peaceful, but you know, in Toronto. Well, they've supposedly tomorrow. There's some organized looting happening. Organized looting June the six and that, you know, and these piles of bricks are showing up around the city as well.
SPEAKER_01
48:58 - 49:23
Yeah, we were talking about that. Like that's that's so weird like bigs. bricks that are dropped off on areas like and no one really has any understanding of why there's been a bunch of articles written on it and they're trying to sort it out and some of them are just coincidence that they were at construction sites and the bricks happen to be there and some of them there's no reason whatsoever for the bricks being working you think as much as
SPEAKER_04
49:24 - 49:34
as every single building has a camera on it. Yeah. Wouldn't you be able to see who's dropping this shit off? Yeah. It's like here's some writing supplies. Right. How's that?
SPEAKER_01
49:34 - 50:46
Yeah. Well, the real fear is that it's the police. People are worried that the police are doing it encouraging people to throw rocks. So if those people throw rocks, then the police can come in and break up what would have been a peaceful protest. That's through the actions of agent provocateurs or just giving people rocks and encouraging them, you know, just by virtue of the fact the rocks are there. There was another thing that we talked about the other day, we probably correct that now. There was stacks of bricks in front of this synagogue and we thought those stacks of bricks were also the same things for the left there because people were protesting, but it's actually even grosser. The stacks of bricks are there to keep people from driving their car through the synagogue. So that's the synagogue set it up that way just to keep people from smashing through their windows you know after some of these hate crimes So, this is a world in pain. It's a fucking crazy time. I am an internal optimist. And my feeling is that this is a terrible moment for us, but a good one because I think it's big enough that we're going to change. I think we're going to learn a percent. Yeah, there's a real chance.
SPEAKER_04
50:46 - 50:48
Real chance that people are going to change.
SPEAKER_01
50:48 - 51:51
Yes, I really think that. And you're seeing, like, there was a video I was watching today of a girl having an argument with her racist father and she filmed it. Did you see that? Yeah. That kind of stuff gives me hope, like a kid who's raised by someone who's got some racial prejudice and the kid doesn't, you know, the attitude of kids today, the attitude of young people today. It's so much more tolerant than any other generation before and it's so enforced. It's a culturally enforced tolerance. And I hope it's for everything. I hope it's for all races, all genders, all sexual orientations, all everything. Just we can be better. We can be better and like it takes something like this to make everybody realize like there's some fucked up aspects of our society. They need to be corrected and There needs to be some serious refocusing of what it takes to be a police officer and what what police officers can and can't do and what what the punishment is and who's responsible and then if you're a cop and you see someone do something horrible that's also a cop you got to step up you got to do something we can't we can't do this anymore
SPEAKER_05
51:52 - 53:00
did you see Chris rocks post from three days ago there's some there's some vocations you can't have a bad apple he's like police officers are one you can't have a bad apple just like again have a bad apple as a pilot you can't like some of our pilots like to land others like to go into mountains we can't We can't have this. I feel I'm also extremely hopeful even if I feel I feel like I've been brought to my knees and I'm seeing other small businesses and friends of mine getting looted right now. It's also senseless and I feel for black lives matters right now is like the most important thing. I didn't think anything could knock off the pandemic but you know it has. We're all thinking about this but I do feel that it's been an awakening and I think that it's in our face like it's never been before and I think what you were saying to witness a man essentially be tortured. is something we can't unsee and I think it changes you forever and what you were also saying is for this one man to reverberate like all over the world really to see the protests all over the world is really something but and I think we have to be super uncomfortable for change and I think this is a moment
SPEAKER_01
53:01 - 53:31
And I think that cop has been doing that shit since the beginning. He's been charged with multiple time, multiple complaints since like 2006. And how crazy is it that one kid, a 17-year-old girl, films this, puts it out in the internet and it changes the world. This one time he imagined if he knew. Imagine if he had any inkling that leaning on that man's neck with his knee for eight and a half minutes or more even, almost nine minutes. that that was literally going to change the world.
SPEAKER_05
53:31 - 53:34
I know it's unbelievable. It's just changed.
SPEAKER_04
53:34 - 53:51
It shows the absolute fundamental core of law enforcement across the board is absolutely fucking rotten. You just need better training and we need people who are not fucking assholes, not racist pieces of shit going into law enforcement.
SPEAKER_01
53:51 - 54:04
It's also the job I think is almost impossible. Just from a just Just for your mind. I don't think people are supposed to be inundated with that kind of violence.
SPEAKER_04
54:04 - 54:15
Oh, man. They for sure have PTSD. I mean, just think about it. Being on edge all day long, not knowing whether or not someone you're going to pull over is going to fucking kill you.
SPEAKER_01
54:15 - 54:25
Yep. And vice versa. Dead people, they say the amount of bullet wounds and, you know, I have friends to cops and they tell you, hard stores every day. It's a shot.
SPEAKER_05
54:25 - 54:29
But so can these surgeon and you know, the surgeon.
SPEAKER_02
54:29 - 54:30
It's really, it's really the same thing.
SPEAKER_05
54:30 - 54:42
So maybe, maybe, you know, the reform has to be that mental health has to be looked after. But there needs to be, there needs to be a different way. There needs to be a different way. There needs to be a different way. There needs to be different training.
SPEAKER_01
54:42 - 54:59
Yeah, it's not a job like, you know, you could be a garbage man. Okay, I'll show you how to do the garbage. No, it's like, who are you? Let's, let's sit down. Mike, why do you want to be a cop? You know, like, it should be a really difficult thing to get a life to be a most difficult thing to do.
SPEAKER_04
54:59 - 55:02
You know, it should be the most difficult job to get.
SPEAKER_01
55:02 - 55:05
And should be paid really well. Yeah. Yeah.
SPEAKER_05
55:05 - 55:28
We have, you know, just look at all the systems and it's all broken. Like when we look at the restaurant business, it's actually a broken business on our society is broken and that we pay teachers hardly anything for doing such an important job and police officers and people who are working, you know, on the front lines and you're mentioning that, you know, the kid that's stalking the shelves and he's putting himself in harm's way, making minimum wage. It's all just doesn't make sense.
SPEAKER_01
55:28 - 55:57
Yeah. Well, before it used to be just a job, now you're risking your life, you know, if you're working a supermarket, it used to be, oh, you know, we've got a good job stocking the shelves. Now it's like, oh, I could die from this. Like, that wasn't on the menu when I first signed up for this. Yeah. Restaurant business is the same now. Yeah, right? Now it really is because if people are serving people and people are coughing on them, Vitamin D kids get your vitamin D vitamin C make shade.
SPEAKER_05
55:57 - 56:22
You say get your body. But they don't these again. I'll say they don't know they still don't know enough about this virus and you know every day wake up and You're like, oh, you know, you're blood type, so I have blood type A, and that supposedly you'll have a rough time. You know, you have a higher chance of having a rough time needing oxygen. If you have a type blood, you know, blood type A, we're just, we don't know enough about the virus.
SPEAKER_04
56:22 - 57:09
That's been like the most frustrating, and for me, at least the most frustrating and the most depressing thing is the literal, like, hour to hour changes of everything. and making long-term decisions is literally impossible. And in this business, you have to make long-term decisions. You have to project in order to be successful. And that's what's been so difficult is that, you know, just the other day, there was curfew as it's six. I was in the grocery store. It was curfews at six. And then all of a sudden, oh, we changed it to five. And then all of a sudden, everybody in the grocery store was working there. It was like, fuck, we have to close in 30 minutes. And then like, letting everybody who's in line, outside in oh girl all of a sudden it's packed so all the social distancing for people waiting they just gave it up
SPEAKER_01
57:09 - 57:39
It's not really that important. What's really important is get your food quick. It's just it's been. When you like so you have to do all these calculations when you're you're figuring out how many meals you're going to serve how much food you're going to order and you you have to kind of guess like how do you do guess like how many people are going to order fish how many people are going to order steak it's kind of you get of you have cars obviously but you get into this rhythm and Felix I'm a student of because of consistency.
SPEAKER_04
57:40 - 58:32
And I always have been, I learned it at Spago. So I was probably one of the most consistent restaurants in the entire country. And my mentor, Lehafter, kind of instilled in me those principles that define the way that I've run restaurants now. So you have obviously have cars, but you have to look at P-Mex. You've got to look at what you're selling. You have to look at what people are enjoying, what people aren't buying. And you really ultimately have to know your clientele. You have to get to know them very much so. And I think that that's a lot of what. Hospitality professionals are really missing, is that connection to the people? Because this is the reason why we do this shit, is to see you, Joe Rogan, eat the steak at Table 33 and say, fuck, that was the fucking best steak I ever had in my life. It was the best steak I've ever had.
SPEAKER_01
58:32 - 58:32
Really what?
SPEAKER_05
58:32 - 58:36
Yeah, all this talk about pasta, but really when you came here on the carnivore diet.
SPEAKER_01
58:36 - 58:36
Well, that was the best.
SPEAKER_05
58:36 - 58:38
I was surprised when you ordered pasta.
SPEAKER_04
58:38 - 58:39
They would come.
SPEAKER_05
58:39 - 58:48
Okay. When we had dinner together with Brian Collins and my buddy, Alex Anchin. The four of us had dinner and you were on the carnivore dog.
SPEAKER_01
58:48 - 59:08
Yeah, it was then yeah, but even then I mean the steak was fantastic or all the food was fantastic But the second the time I went after that right before you guys got shut down on wife and I ate there was a last service now I saw you there that night that I had just flown in from Toronto and that was my last time out.
SPEAKER_05
59:08 - 59:09
I think that was your last time out. That was March.
SPEAKER_01
59:09 - 59:30
I got out 13. I You can 80 in right there. Yeah, I had pasta that time. It's sensational, but that's till this day is the best day I've ever had. What are you doing different? What are you doing? How do you cook and steak? Salt. Talk to me. Don't sell black peppers. It's the food pot fire.
SPEAKER_04
59:30 - 01:00:35
That's it. Violent fire. It's where it's where it's where the meat comes from. I mean, you have to, you know, in my opinion. 90% of cooking is ingredients, 10% technique. Yeah. That's it. So just by the best you possibly can and try not to fuck it up, you need some instruction, you need some technique. But a lot of people, I think the biggest ingredient that is missing in a lot of cooking today is restraint, restraint. Don't fucking manipulate it. Just let it do what it does. The farmers have taken great pains. The ranchers have taken great pains to get this product to where it is, to where it's ultimate. It's peak of perfection. It's peak of ripeness. It's peak of marbling, whatever. Just put some salt and some black pepper on it and apply heat. and then watch it. And you kind of have to have a little bit of an internal calibration to understand what's going on. Do you use a timer? No. No. All by field. Why are you laughing? All field. Wow. You can mock me.
SPEAKER_01
01:00:35 - 01:00:36
You can't.
SPEAKER_04
01:00:36 - 01:00:48
I mean, it's funny. I use scales we use timers but to cook meat you have to. You have to do it a lot. Rempetition is the mother of all skill, whether that's pasta making or cooking on the grill.
SPEAKER_01
01:00:48 - 01:00:51
Do you use an internal, do you use any sort of a thermometer?
SPEAKER_04
01:00:51 - 01:00:54
At the beginning I did, yeah, but now it's by feel.
SPEAKER_01
01:00:54 - 01:00:57
So just you just to how it gives when you touch it.
SPEAKER_05
01:00:57 - 01:01:01
And there are things you can learn by touching, you know, like that's medium rare.
SPEAKER_04
01:01:01 - 01:01:12
So if you use your pinky or ring finger, like this, so this, this, this, this, so this is rare, this is mid-rare, this is medium, and that's well.
SPEAKER_01
01:01:12 - 01:01:17
So this is what we're doing for people just listening, squeezing different parts of your hand where it's more firm.
SPEAKER_04
01:01:17 - 01:01:20
Yeah. right between the thumb and the index finger.
SPEAKER_01
01:01:20 - 01:01:25
What do you do someone ask for a well-done steak? Do you tell me to go fuck themselves?
SPEAKER_04
01:01:25 - 01:01:35
Probably should, huh? No, listen. I think if that's what they want out of the experience, listen, sometimes people just want to yell at you and that's what they want out of the experience of the restaurants. So you got to give it to them. That's part of hospitality.
SPEAKER_01
01:01:35 - 01:01:37
They want to take care. They want to complain.
SPEAKER_04
01:01:37 - 01:01:46
They want to think. Some people are just, they're cordial. Yeah. And you just have to say, I hear you. Thank you so much for your feedback.
SPEAKER_02
01:01:46 - 01:01:46
Oh.
SPEAKER_04
01:01:47 - 01:02:03
Do you really? I mean, internally, I'm fucking screaming. Right. Like, can I, I love catchaway Pepe, but I hate black pepper. Say what? Like, black pepper, pasta, pecorino romano. That's those are the three ingredients in it.
SPEAKER_05
01:02:03 - 01:02:06
The pasta's a vessel for the black pepper.
SPEAKER_04
01:02:06 - 01:02:10
Yeah, how good do you say that? Yeah. People do all the time. All the time.
SPEAKER_01
01:02:10 - 01:02:13
And they have to talk, you have to talk to these people. They say, I'd like to speak to the chef.
SPEAKER_04
01:02:13 - 01:02:17
Oh, no, I have people to buffer me from that. Oh, God, I can only imagine.
SPEAKER_05
01:02:17 - 01:02:56
But still in hospitality, I mean, you know, we train our team to just like not make anything about you and you know, you just look at someone and say, maybe their mother died today. And if you just, it's so easy to diffuse and it's really a lot of psychology being applied. to people where, you know, people need to be heard and understood. And so you just let people vent and, you know, there's ways to kind of mimic people's, you know, bodily movements and stuff to show that you've heard them. And it's just really powerful to diffuse that. And so in hospitality, you can't take anything personally. It's never about you. Nothing's ever about you.
SPEAKER_04
01:02:57 - 01:03:07
I could already imagine that. I used to honestly like when I first started cooking professionally as a chef, I used to read like the the Yelp reviews and whatnot.
SPEAKER_00
01:03:07 - 01:03:08
Oh, no.
SPEAKER_04
01:03:08 - 01:03:13
I haven't read. I haven't read Yelp reviews since 2006.
SPEAKER_05
01:03:13 - 01:03:15
Joe's a big fan of reading all comments.
SPEAKER_01
01:03:15 - 01:03:17
Yeah, super important. No. Here everybody.
SPEAKER_05
01:03:18 - 01:03:35
when you when you like I don't have kids but so these restaurants and I feel like I do have a lot of kids that work for me but my restaurants feel like my babies and then in the early days I would read reviews and it would be like somebody saying your baby's ugly so ugly and you feel like crushing no yeah you can't read
SPEAKER_04
01:03:36 - 01:04:19
especially for chefs like chefs put their heart and soul onto the plate you know everything that I have inside of me goes under that plate my history my family my heart my soul my emotion cooking is emotion if you if you don't have a motion when you cook then you're not doing it right yeah and when you put it out there on on the public stage and people says This is in this sucks fuck you this sucks. This is an authentic blah blah blah cooking food is so personal to the person who's receiving it and like we said authenticity is very personal So sometimes I just have to say you know what Felix is just not the restaurant for you my friend and we fired customers before.
SPEAKER_01
01:04:19 - 01:04:24
So you don't let them come back? Yeah. Do you have a photo of them?
SPEAKER_05
01:04:24 - 01:04:44
Or I think it's just, you know, I think if you're in the business of pleasing everybody, you please nobody. Yeah. And sometimes you just, you know, this is how it is. And we're not going to change it. If somebody asks for the catcher of Pepe with less pepper, this is not the catcher. It's not the place where you should be having catcher of Pepe. It's sometimes we just also do that to respect the art of Evan's cooking.
SPEAKER_01
01:04:45 - 01:05:28
Yeah, well, I think it's what I was saying earlier is that it took me watching Bourdain's love for cuisine to understand what food really is, what being a chef really is. I'm a chef fucking guy too, but but I think many people don't ever have that experience where they do make that switch in their head like, oh, this is art. This isn't just food, you know, and this is, I think there's a lot of people that It's like everything else. If you don't do it, you don't really have an appreciation for it. If you don't study it or really deeply try to understand it, you don't have an appreciation for it. That's like everything else. Like how kids treat society in general, how a lot of people just take things for granted. I think people take food for granted.
SPEAKER_05
01:05:28 - 01:05:38
But I think there's been a lot of focus on food over the last, you know, I mean, we call it 10 years. We have the chefs table and people really appreciating the art of cooking.
SPEAKER_04
01:05:38 - 01:06:39
When I started cooking, that ship was a blue-collar job, man. Yeah. There were very, very few celebrity chefs. Like, there was like, Emerald and Mario when I started cooking and like, overnight it became like the hot shit to do and all these culinary schools start opening and just meet grinders just turning out these ill prepared uh, entitled kids. And you know, they sell them bill of goods when they go to college, go, you're like, you graduate from here, you're going to be a chef. What I didn't know, as soon as I got out of college, I was making $7 a fucking hour. $7 an hour, you know, peeling fucking carrots and potatoes and picking parsley and shit. And like, you really got to love it to get to that point. You got to do it for 10 years to get good at it. And then you got to do it another 10 years start making money from it. And that's it. And a lot of the younger kids are just not willing to pay the fucking cost. And they want to skip rungs in the latter.
SPEAKER_01
01:06:39 - 01:06:54
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01:06:54 - 01:07:29
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SPEAKER_01
01:07:30 - 01:07:56
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01:07:56 - 01:08:07
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01:08:07 - 01:08:57
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SPEAKER_05
01:08:57 - 01:08:59
They're like, where's my Netflix special? Yeah, exactly.
SPEAKER_04
01:08:59 - 01:09:11
I demand it. Yeah, it takes. With comedy and food, the proof is in the end result. It's either good or it's bad. You might be able to make one dish perfectly one time. But can you do that shit 10,000 times with 98% accuracy? Right. That's where that's the rub.
SPEAKER_01
01:09:16 - 01:09:33
There's also a thing in, I think, in being a chef or what you're talking about, making $7 an hour's now, or peeling onions and stuff, that's real similar to comedy in that. You've got to do the road. You've got to work these shit on. And you might hate it while you're doing it, but one day you look back and go, oh, that was really important for my development.
SPEAKER_04
01:09:33 - 01:09:39
It's pure and simple. It's foundation. You can't build anything without a strong foundation.
SPEAKER_01
01:09:40 - 01:09:43
Now, when you create your menu, how often do you change it?
SPEAKER_04
01:09:43 - 01:11:39
I feel like I think we cook specifically with seasonality. So if the market changes, we change. And that's really how the Italians have cooked for 1,000,000 years. You know, seasonality is a robust word in the US, but the Italians have been cooking that way out of necessity in thousands of years. And so many other cultures. But I really take you know, my inspiration from tradition and try to pay homage to those culinary traditions in Italy. And I try to put as a minimal amount of ego and a minimal amount of manipulation towards the traditional product. And all I want to do is present whatever it is, whether it's cash or pepper or a tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya-tallya and if you take my bull in Yezi. the inspiration from that. Do you have the bolo at Felix? I'm sure of that. Okay. That shit should taste like the streets of Bologna, the diesel fuel cigarette smoke, the melting pork fat, like that. Italy, Italian food is so, Italian food is so, is so environmentally driven. Italian food is so environmentally driven. And it's hard to accomplish that if you're in the ass end of fucking Culver City. So you have to coax out These nuances from products that are born in the place that you're trying to evoke. You know, like Prishu to the Parama, more to the village of Bologna. So like, it needs to taste of that place. If you're sitting on the island of Capri and you're eating at Caprizae salad, drinking a glass wine with the person that you love and the ocean breezes on your face and then you eat at Caprizae salad at Josh Mosplace and fucking Inglewood. It doesn't read the same way. And that's really where the difference between good restaurants, bad restaurants and great restaurants really lives.
SPEAKER_01
01:11:40 - 01:11:47
And what about the wine? Like, how do you know what wine to buy that's going to go with the meals that you're serving?
SPEAKER_04
01:11:47 - 01:12:23
Again, it goes down to regionality, and someone who has a great palate. You know, our wine director Matt Robel has done an exceptional job at choosing wines that are specific to the regions that were inspired by. And you got to taste it, and that's what I mean, that's the fun part, but like, you just have to taste everything. Taste it, and there's a lot of shit went out there, but there's a lot of exceptional wine that is made by very small family farms that are sorry, ventners that the allocation is so small that they barely have enough to send to the U.S.
SPEAKER_01
01:12:23 - 01:12:31
So does the wine director look at your menu and then say, you know, this is going to require a hundred percent.
SPEAKER_04
01:12:31 - 01:12:34
It's totally, it has to be collaborative, you know?
SPEAKER_01
01:12:35 - 01:12:48
So you'll show him the menu and then you have a dialogue about like, what kind of wine is that? And then do you try it? Do you like make a dish and try the wine with that dish?
SPEAKER_04
01:12:48 - 01:13:27
We'll taste multiple wines. Multiple wines what could possibly go with. whatever you're making. If it's a new dish or a new wine, or it's the same menu in an old wine, a different vintage, a different area of the region where the wine is grown, like there's so many different elements to choosing wine. And then on top of it, training the staff to make suggestions to clientele. Like, hey, what do you really like? And that gets back to that conversation between us and the clientele. And knowing more about our clientele and who likes to come to Felix gives us better, you know, a better standpoint.
SPEAKER_01
01:13:27 - 01:13:30
How many of these people do you think are a return customer?
SPEAKER_04
01:13:31 - 01:13:35
I would say at least 75 to 80 percent. Wow.
SPEAKER_01
01:13:35 - 01:13:39
Absolutely. That's crazy. Recognize people? Of course. Wow.
SPEAKER_04
01:13:39 - 01:13:47
And I mean, you saw me. I stand at the pass out. I'm in the dining room. Yeah. And I check every single plate coming out of the kitchen. Wow.
SPEAKER_05
01:13:47 - 01:14:05
You're brought in butter is really your turning customers in any restaurant. You're going to have an element of people that come in because they're traveling from other parts to the world and they want to check out your restaurant. But imagine right now where traveling is really hit. So if you don't have your local customer base built up, then you're in trouble.
SPEAKER_01
01:14:05 - 01:14:21
Now for someone like you that has so many restaurants and you have so many plates spinning, how do you not go crazy? How do you manage all that? I can't imagine the stress that's on your head, the weight you're carrying on your shoulders, running that many restaurants.
SPEAKER_05
01:14:22 - 01:15:28
Well, I have an amazing team, so it's not, I'm definitely not alone in this, so I have amazing people. And we're in this together. And I think I had a moment where I was brought to my knees. I felt stressed like I had never felt before. I was thinking that could I have an aneurysm right now? I was just feeling uncontrollable stress. You know, with a thought of just losing everything that I had built up. And my personality being so conservative, I just couldn't, I couldn't believe it was overwhelming. And then I gave myself, I just gave myself a few days to be that way and have that reaction. And, you know, I'm an entrepreneur and I'm gritty and I just gave myself essentially a few days and then I picked myself up and I said, well, what are we going to do? And I'm not alone in this. Everybody in my industry, the industry has been decimated. And to know that we're in this together and to look at solutions where you have to adapt and innovate and renegotiate. So, you know, how are we going to create these other new revenue streams? And so I got back into working mode, working around the clock with my team. And a lot of my restaurants in Toronto, you can buy all of your groceries and essentials and just looking for other revenue streams to survive.
SPEAKER_01
01:15:28 - 01:15:30
Have any of them opened up in Toronto yet?
SPEAKER_05
01:15:30 - 01:15:33
Not first sit down and we're behind the US.
SPEAKER_01
01:15:33 - 01:15:35
Really? Yeah. Why is that?
SPEAKER_05
01:15:36 - 01:16:48
Well, because the virus lagged in, you know, in the spread, it started here, sort of spreading in New York City before Toronto. So we're just, I think about three weeks behind everything happening here. So, and I think we're a little bit more conservative with reopening. And we like, you know, it's all, everyone's telling me they can't get the even the antibody test anywhere in Canada. So we're behind on these kind of things. So we don't know when we're going to be allowed to be open for seated, to be seated. You know, I think the one good news, we're going to summer. A lot of my restaurants have a lot of patio space and we know that you're safe for outdoors, for obvious reasons. And with Felix, we went to the landlord to ask if we could use the back area of space, there's like a little parkette, so we're going to use outdoor space behind the restaurants. And it's all about making people feel safe. People will come out if they feel safe. There's going to be your young customer base that doesn't care. But as more and more restaurants open, there's just going to be spread amongst fewer restaurants. So we're not out of the woods here. We're not going to be, you know, and again, our goal is to survive this.
SPEAKER_01
01:16:48 - 01:16:57
Now, do you look at these new restaurants you're about to open? Do you put them on pause? Do you just continue ahead once you get the green light and just say, let's make it happen?
SPEAKER_05
01:16:58 - 01:17:40
Well, each project, again, is very different. And I have a different amount of money invested in each project. So what we're doing is negotiating around the clock with, for example, if we have landlords in certain places, we're renegotiating the leases right now. And we're asking to put it on pause, put the entire project on pause till we come out of this. And I can start building the company again and have some revenue to put back into the projects. so some some landlords have been unwilling in the beginning but now they're they're more willing as they realize who can take my place if somebody who I've got a very strong record I've never closed a restaurant and that's amazing that's really amazing okay isn't it like it's pretty amazing
SPEAKER_01
01:17:41 - 01:17:47
What is the average restaurant, like, what percentage of 80 percent? 80 percent? Failure.
SPEAKER_05
01:17:47 - 01:17:52
Yeah. Yeah. High failure rate. Very tough business. Don't go in it. Nobody.
SPEAKER_01
01:17:52 - 01:17:53
Nobody.
SPEAKER_05
01:17:53 - 01:19:11
Yeah, you're right. I love it. I love it. It's passion for us. And so we do it. You know, landlords that maybe initially were saying, just put you got to pay your rent. Even on construction sites, my rent was kicking in. I'm like, I'm not even open and I got to pay rent. I said, I can't do that so take the keys. And so some of them were like, why would you want to waste your investment? And I'd be like, I'm like in triage and I got to save the restaurants that are open. I can't be like building a worse time to be building a restaurant. So I has to be willing to walk away. And in negotiations, your strongest position is being willing to walk away. So I'm like, just take the keys. I can't even be concerned about this. Even if I've got millions of dollars out on construction sites, I'm like take the keys. And then they come back and they say, well, I guess we don't have anyone else to come in our place. You know, restaurants have been decimated. What retail? Are you going to get, you know, an even Marcus in there that, you know, Jay for who's coming in my place. So once they start to realize that they're saying, okay, let's sit down at the negotiation table and work this out. So I'm working through every project. So I don't have the answers right now, but I'm willing to walk away if I can't, you know, negotiate to be something that I can actually, you know, survive in the end and not just pour more money into something that I'll just lose my shirt. I want to pause on on the construction sites.
SPEAKER_01
01:19:11 - 01:19:23
It seems like there's going to be a long period of time before anybody considers opening up a new restaurant. Oh my God. Well, who would you be surprised? Thanks, honey. People are going to just jump in. Some gangsters. Fuck you.
SPEAKER_04
01:19:23 - 01:19:56
The thing is this, there is no restaurant life without restaurant death. And this is a revolving door. Dude, you just got fills off, goes fuck right there. That is deep. I mean, it's just, it's the way of this game. And it's the unfortunate fact that from extraordinary These extraordinary circumstances, there's going to be a lot of leases that are available. And there are a lot of people who want to open restaurants because it's the hot thing to do.
SPEAKER_05
01:19:56 - 01:20:06
I 100% agree. I just think that there's going to be a lot of young people coming now because commercial real estate is going to be very affordable and they can come in. So I think a little bit there's going to be a changing of the guard.
SPEAKER_01
01:20:07 - 01:20:33
well restaurants in LA have very unique personalities to this like celebrity spots which I'm always like super wary of and they always seem really gross you know like a beaten it catch before and there's like paparazzi waiting for you as you're walking in you know what those places are done like but by design yeah they're flashing whatever but we've always
SPEAKER_04
01:20:34 - 01:21:07
try to create a safe haven, like a sanctuary for the celebrity clientele. You know, if you need to go out the back door and, you know, because there's paparazzi outside, absolutely, let's go through the kitchen, whatever you need. And I think that's a lot of the reason why celebrities are attracted to Felix is that I'm just here to feed you and make sure you have a good time and then if you need anything further on top of that, we're willing to supply that whatever it is. And on top of that, the food's pretty good.
SPEAKER_01
01:21:07 - 01:21:21
But yeah, the food's amazing, but it's like scenes. Those are weird. Like those are weird. They're engineered. So they probably tell the paparazzi come hang out here. They probably have some sort of a weird deal with celebrities. Celebrity friends.
SPEAKER_05
01:21:21 - 01:21:27
Celebrities do go there to be photographed and it happens it happens all over the place. This is LA.
SPEAKER_01
01:21:27 - 01:21:47
Yeah, I was listening to these dummies talk and they were like we went to catch was no one famous there. Like they went there just to see famous people. It's fucking weird. It's fucking weird. Yeah. When you look at all the restaurants in LA is a really good place for restaurants.
SPEAKER_04
01:21:47 - 01:21:52
Would you agree with that? I think L.A. is the best place to cook right now.
SPEAKER_01
01:21:52 - 01:21:52
Really?
SPEAKER_04
01:21:52 - 01:22:11
All of the United States. Absolutely. Why so? Just because, you know, for very, for a very long time, L.A. wasn't really respected as a, as a bona fide place for people to cook. People I was at? just never expected. Just never expected. And it was always San Francisco, it was always New York.
SPEAKER_05
01:22:11 - 01:22:18
And they pulled the Michelin guide out of LA. The Michelin guide existed here and then they pulled it out and they just brought it back last year. Why?
SPEAKER_01
01:22:18 - 01:22:19
Why did they pull it out?
SPEAKER_05
01:22:19 - 01:22:20
They didn't think it was good.
SPEAKER_04
01:22:20 - 01:23:01
They didn't think it was good. Really? For real. Because we just have a different style and approach to dining, finding it has its place in Los Angeles, but there's literally a handful. of fine dining restaurants. And that's what Michelin is really geared towards rating is fine dining restaurants. You have to do certain things, a certain criteria that you have to hit, to get a Michelin star. That's all there is. And they focus a lot on French and Japanese style restaurants. And which is big in New York, it's big in San Francisco, it's big in Chicago. So they focus on that. So they pulled it, I think it was 2009, they pulled the guide. Wow, they just didn't take a serious thing.
SPEAKER_05
01:23:01 - 01:23:10
Not good enough, LA, but the came back last year. Yeah, it was a lot of backlash when they came back. Okay, we think you're good enough now. A lot of people in a labor like this is not going to hold a lot.
SPEAKER_01
01:23:10 - 01:23:17
How does one get a Michelin star? Like how does that work? They come down and they just decide the tire company sends people out.
SPEAKER_00
01:23:18 - 01:23:19
How weird is that?
SPEAKER_04
01:23:19 - 01:23:23
These people don't read tire company that's like French tire company.
SPEAKER_01
01:23:23 - 01:23:30
Is it? Yeah, Michelins from France? Yeah, man. But it's a strange thing that a tire company's the most respected.
SPEAKER_04
01:23:30 - 01:23:42
Yeah, they send inspectors are supposed to be you know anonymous. Other certain criteria that they they also die and you know they It's always a two-top. They always do special requests.
SPEAKER_00
01:23:42 - 01:23:42
Two-top.
SPEAKER_04
01:23:42 - 01:24:24
Two-top. Two-top. Two people. Okay. Or a douce. And you talk to them restaurant talk here. And, you know, they ask for birthday candles. They ask for special adjustments to their meal. They always order a bottle wine or two glasses. It's just, there's a lot of hidden kind of things that they do that give you the heads up that they're there. In my opinion, I don't think Michelin actually came to Felix and that's why we were left off because it couldn't get a reservation. Real, yeah, man. We're booked out 28 days in advance at Felix and for every day of that month we have over 500 people on the wait list for that day.
SPEAKER_01
01:24:25 - 01:24:30
So, does it matter if you're on a Michelin Star? Does that mean anything to you?
SPEAKER_04
01:24:30 - 01:24:41
No. Yeah. I don't do it for them. I don't do it for Accolades. I do it for the people who show up to cook there and work there for my team and I show and we do it for the people who come to eat.
SPEAKER_01
01:24:41 - 01:25:01
Well, just as a client or a customer, if you're not a list, that list is bullshit. Really, yes. Yes. That list is bullshit. Like if you're telling me the best restaurants in LA is in your restaurants, not on it, nonsense. That you have a nonsense list. Like you better get a reservation, son.
SPEAKER_04
01:25:01 - 01:25:19
I just think the criteria is a little bit archic. Yeah. It's a little bit archic and they had an exceptional chance to really create some support for the list in Los Angeles and they really created animosity throughout the city.
SPEAKER_01
01:25:19 - 01:25:25
Is there any other established methods of judging restaurants?
SPEAKER_04
01:25:25 - 01:25:35
Everyone who sits down. Right. It's a media word of mouth word of the real yeah, and that's I just say scoreboard man scoreboard on busy every night.
SPEAKER_05
01:25:35 - 01:25:52
I crank every night Your your best work is in within your four walls and people walking out and word of mouth, right? Do you right? Do you like you know, we're not going to take out advertisements to say come to Felix you're going to have a great play to pasta It's going to be your friends telling you how did you come to Felix the first time? Cowon. Oh, okay.
SPEAKER_00
01:25:52 - 01:25:55
He looks at me listen to me listen to me
SPEAKER_01
01:25:56 - 01:26:21
The best the best restaurant on earth Felix in Venice. It's on abicina. You're going with me the best restaurant trust me Mike really the best the best This is Brian the best I'm like okay like Brian is a real foodie when Calon tells me something's amazing and I said on the other day picking up to go Yeah, when he says the best, like, freely. Okay. Like, literally calls me, he must. He must eat there. He must. It's the best. He's the favorite. That's the best. That's the best. That's the best.
SPEAKER_00
01:26:21 - 01:26:26
That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah.
01:26:26 - 01:26:27
That's the best compliment. Yeah.
SPEAKER_04
01:26:27 - 01:26:29
That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah.
SPEAKER_05
01:26:29 - 01:26:31
That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment.
SPEAKER_04
01:26:31 - 01:26:37
Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah. That's the best compliment. Yeah.
SPEAKER_01
01:26:38 - 01:26:48
Yeah, it's like Kevin Costa and Philadelphia dreams build it and they will come. They will come. Yeah, I mean, it's it is a beautiful thing when things get out purely by word of mouth, you know, it has more staying power that way.
SPEAKER_05
01:26:48 - 01:26:59
I mean, we just after we opened, we had an incredible accolade in Esquire Magazine, which named us the number one new restaurant in America. That helps us.
SPEAKER_04
01:26:59 - 01:27:01
That helps to rest on America, Esquire. Wow.
SPEAKER_01
01:27:01 - 01:27:04
So they're talking about funky Michelin?
SPEAKER_05
01:27:04 - 01:27:20
Yeah, certain accolades like that. You know, that's why we have it. You know, people will say about Felix. The complaint is they can't get in because we've had certain accolades. So anyone traveling to LA, they're like, ask what a magazine number one new restaurant. They want to check out Felix.
SPEAKER_04
01:27:21 - 01:27:54
have you guys thought about making a larger version of Felix or do you like the fact that it's all manageable small it's exclusive you know I like to keep my eye on everything and then restaurants just big enough that we can be busy, we can employ a good amount of staff members, and we can serve a significant amount of people per night. And anything over that is just, you know, I think it loses some of the specialness of the restaurant. You know, that restaurant is, it's a jewel.
SPEAKER_05
01:27:54 - 01:27:58
It's a total jewel. And there's an adage in business if it ain't broke, don't fix it.
SPEAKER_04
01:27:58 - 01:28:07
You can't open another restaurant, do something else. But there's only one Felix on Ibeckini, and That's how it's going to stay.
SPEAKER_01
01:28:07 - 01:28:23
Now, when you create a dish, so is this something like whether it's a pasta dish or anything? Is it something that you've already cooked before or do you experiment? Do you create things based on like what you already know about food and you have an idea?
SPEAKER_04
01:28:25 - 01:29:14
That's a good question. Honestly, I try not to create. Obviously, I'm putting my own, not a spin, but my own fingerprint on it. But I'm really just drawing from thousands of years of tradition and just trying not to fuck it up and pay homage to the people who created it. And anything on the Felix, on the Felix menu, I've learned from someone in Italy. Like, I don't make pasta shapes that I saw on YouTube, because for me that's cheap. It's cheap. There's more value to me to learn it from a grandmother in Italy, in their region, in their house, and pass that knowledge on to me so that I can authentically present it in the best way possible.
SPEAKER_01
01:29:14 - 01:29:28
So when you were learning and you were in Italy doing this, did you have this understanding that all this would eventually play out like that and that you would become a great chef and that this is the idea that you're you're putting in the work or were you just
SPEAKER_04
01:29:29 - 01:30:12
And hammered by the passion of making absolutely fell in love with the Italian approach to cooking, the Italian approach to living. Their reverence for land and tradition. And when I got, you know, I've classically trained French, you know, French food. I went to look for it on Blue whatever I cooked for seven years, French and Asian techniques at Spago and Beverly Hills. And as soon as I went to Italy, all of that went out the window. And I adopted this approach because I just absolutely fell in love with the country. And I've, you know, that, that loves, you know, it burns hot.
SPEAKER_01
01:30:12 - 01:30:16
What about that? Why, why is that resonate more than say French cuisine or?
SPEAKER_04
01:30:16 - 01:31:04
Because French food manipulates, they manipulate, manipulate, manipulate, you know, sous vide and turning, you know, a tomato into something else to look like something, or taste like something else. I just don't, I don't get that. So much goes into growing something that's already naturally perfect. Why wouldn't you just slice it open? Put some sea salt on it and drizzle it with fine olive oil and eat it. That's fucking perfect. Why would you want to fucking puree it and then put gelify it and put it into it, you know, like why I just don't get it. So I just left it all behind all those manipulative techniques that are very, very popular in a lot of a lot of the world, a lot of the restaurants in the world. I just, it doesn't excite me.
SPEAKER_01
01:31:05 - 01:31:12
That's just personal preference. Personal. Because some people love French cuisine. Absolutely. That's all the weird little for me.
SPEAKER_04
01:31:12 - 01:32:07
That's like how many times could you go to a buoy? How many times could you go to a buoy? What's a buoy? A buoy is a, um, friend, Audrey has, now close restaurant and essentially the Godfather and my leg of the gastronomy. And, you know, how many times can you go there and have the experience and say, fuck, I wanna go back to that place because this was so good. It hits you in a different way. When you make food that people crave on a daily basis, it just hits different. It gets inside of you. You'll never forget that steak that you had at Felix. Never. And once it's in there, once it's in your mind, like, fuck I'm gonna have that again. And that's really my goal as a pasta maker, as a chef. is to create dishes that hit different, you know? and two ultimately like evoke memory. Do you have the culture of Pepe at Felix?
SPEAKER_01
01:32:07 - 01:32:08
Yes. Okay.
SPEAKER_04
01:32:08 - 01:32:34
Yeah. So my goal is like if you have the culture of Pepe at Felix and you've been to Rome and you can catch your Pepe, I want you to be like fuck, this is better than Rome. Or remember that time we're in Rome we had to catch your Pepe, this is better or this is worse or whatever. You evoke memories and you make them. And that's really the ultimate goal is to get inside people's heads. So I think they come back.
SPEAKER_01
01:32:34 - 01:32:44
It's a weird thing food. It's the mouth pleasure. It's a very strange thing, like the flavors, like your playing games with the inside of people's mouths, you know?
SPEAKER_04
01:32:44 - 01:32:45
That's a fucked up way to say.
SPEAKER_01
01:32:45 - 01:32:58
But it's really what it is. Like, yeah, when those flavors come together, you like, you save for the body, like, ah, like in for that brief moment while it's in your mouth and you're chewing it, you get this really amazing pleasure.
SPEAKER_05
01:32:58 - 01:33:01
It's also a drug and a lot of chemicals changing your chemical or anything.
SPEAKER_04
01:33:01 - 01:33:03
There's nothing like it in the world.
SPEAKER_01
01:33:03 - 01:33:29
No, it's so important. And God, I appreciate it so much. I appreciate going out to a restaurant so much because this pandemic, and I always appreciated it. It was always a wonderful treat to be able to go to a nice restaurant, but God, I appreciate it so much now. When you don't have it, and I like cooking, I cook all the time. I enjoy it. But there's something about not having it that makes you go, oh, I'm gonna appreciate this so much when you get to do it again. Yeah.
SPEAKER_05
01:33:29 - 01:33:32
That's great. Well, that gives us hope.
SPEAKER_01
01:33:32 - 01:33:45
Yeah. So from here, it's just waiting out the protests and then putting it all together again with the staff. Yeah. And do you bring this, is everybody available? Did you, you're gonna be able to have the same crew?
SPEAKER_04
01:33:45 - 01:33:57
Some are, some are not. Some are not comfortable coming back, but they're not ready. And that's because of the disease. Yeah. Are they getting unemployment? I think a lot of them are.
SPEAKER_05
01:33:57 - 01:34:12
Yeah, I mean, the CARES Act really up to the unemployment, you know, when you're making 600 net a week and your, you know, decision is, do I keep taking this money or do I put my life at risk? And it's going to be a certain percentage of, they don't want to come back to work. I don't blame them.
SPEAKER_01
01:34:14 - 01:35:15
Yeah, I know what you're saying. I wish there was more emphasis by the government put on having you use takes strategies to strengthen your immune system. and explain to people how important it is, stop eating so much sugar, stop drinking so much, get some exercise, all these things have a real, measurable effect on your immune system, but yet it's all fear, it's all cover your face, wear a shield, don't touch this, hand sanitizer, it's like there's weakening immune system. Exactly, it's well I don't know if your immune system gets weakened because of non-contact or it gets strengthened because of contact. If it really does get weakened because of non-contact, you're dealing with a bunch of people with severely compromised immune systems going out marching together, stacking on top of each other. Really kind of a crazy experiment to see where COVID is right now because of these marches. That's for sure. That's for sure. So you guys optimistic?
SPEAKER_05
01:35:16 - 01:35:22
Always always 100% optimal salt forward assault salt forward.
SPEAKER_04
01:35:22 - 01:35:32
We have to move forward. We have to go Yeah, we don't have a choice. We must move forward if we don't we die once you stop moving you die and that's it. It's like
SPEAKER_05
01:35:33 - 01:36:03
You have to push. And you have to be working at it, like, you know, there's a lot of restaurants that are closing and a lot of great restaurants that are closing to no fault of their own because, you know, again, for so many reasons, right? If you're a little bit weak, if you're a new restaurant, you're going to have a hard time. If you're an old restaurant and your sales are kind of weak. You're going to close for right now. If you sit down and just kind of weed it out and you're going to die. But if you, you know, Felix in 40 hours became a takeout and delivery restaurant, there was no takeout and delivery.
SPEAKER_04
01:36:03 - 01:36:04
We didn't have containers, dude.
SPEAKER_05
01:36:07 - 01:36:38
But in 40 hours, you know, here are your posticates and you have a perfect experience at home, you know, just boil your water in three minutes. You have a, a Felix dinner, but that was created by the team at Felix in 40 hours. A lot of restaurants, they're just like, they're sitting around and they're not, you know, they're not being proactive. And it's also about renegotiating with the banks and renegotiating with your landlords. and looking for new revenue streams. So you have to be doing, you have to be doing all of that work right now, or you will not survive.
SPEAKER_01
01:36:38 - 01:36:52
I thought it was remarkably flexible that a lot of restaurants were putting together these kits that that became a thing. It's really very interesting. They just adapt it and say, okay, can we give these people instructions and then put together this food?
SPEAKER_04
01:36:52 - 01:37:08
And then what we did. We created the kits specifically geared towards shelter at home. so that you could get restaurant quality pasta and just literally boil water and you're there.
SPEAKER_01
01:37:08 - 01:37:18
So you continue to make the pasta basically the same way and then do you send it to them with like very specific instructions? Absolutely. To put salt in the water. You just put the whole bit.
SPEAKER_04
01:37:18 - 01:37:52
Yeah. The whole bit is basically heat up the sauce. boil the water at this amount of salt, boil it for three minutes, add it to the sauce, boom, add the cheese, you're good to go. It's been successful and I think a lot of restaurants took notes for us and started doing the same thing because it's really kept us alive and obviously people fucking love pizza. And I think, you know, one upside to this is we weren't necessarily known for how good the pizza is at Felix, but now people fucking know how good the fucking pizza is at Felix.
SPEAKER_01
01:37:52 - 01:37:59
You guys make good everything. But like, so if someone orders a steak, are you cooking steak or are you sending them a steak?
SPEAKER_04
01:37:59 - 01:38:16
Of course, sending them prepackaged, cryovac steaks with instructions that, you know, everybody likes their steak cooked differently. So we give general guidelines and pro tips of how to rest and, you know, We send them salsa verde and we send them steak salt and whatnot.
SPEAKER_01
01:38:16 - 01:38:21
Are you telling them to cook on a frying pan? How are you getting them to cook it?
SPEAKER_04
01:38:21 - 01:38:24
High heat either the grill or in the frying pan.
SPEAKER_01
01:38:24 - 01:38:25
Just the high heat is your thing.
SPEAKER_04
01:38:26 - 01:38:36
High heat, man. High heat, and then just intervals. High heat, take it off, let it rest. High heat, take it off. So you cook more, especially the tea bones.
SPEAKER_01
01:38:36 - 01:38:42
So when you do that, so you're not doing it in one shot, you're kicking it a little bit, and then let it rest.
SPEAKER_04
01:38:42 - 01:38:51
I'll take it up to an hour to cook like a 35 ounce tea bone. Really? Absolutely. Why? To bring up the temperature, very slow and gradual increase.
SPEAKER_01
01:38:51 - 01:38:55
But you're doing it with high heat, yeah. And these grow, why high heat?
SPEAKER_04
01:38:56 - 01:39:12
Because that's all you got in restaurants, high heat. Low and slow is typically for brazing, but if you're dealing with dry heat, it should be violent, it should be quick, and then let it rest. Especially the T-bone. You got to start the T-bone on the actual bone, right? So vertical. Start it on your knees.
SPEAKER_01
01:39:12 - 01:39:12
Oh, yeah.
SPEAKER_04
01:39:12 - 01:39:13
That's the trigger, yeah.
SPEAKER_01
01:39:13 - 01:39:13
That's the deal.
SPEAKER_04
01:39:13 - 01:39:44
You start it on the bone so that the heat can radiate gently through the bone and out towards the meat. So if you just throw the T-bone on side and then sign it, you have a part that's connected to that actual T-bone, the separation bone, it's gonna be raw. And everything else is gonna be medium and medium rare. But if you start it on the bone, the heat is gently radiated through the meat. So then halfway through we take the filet mignon off and cook the New York side a little longer.
SPEAKER_01
01:39:44 - 01:39:49
So how long do you make it sit on the bone? How long do you have it stacked vertically? Like 10 to 12 minutes.
SPEAKER_03
01:39:51 - 01:39:52
Oh, wow.
SPEAKER_01
01:39:52 - 01:39:53
Yeah.
SPEAKER_04
01:39:53 - 01:40:14
I never even thought of that. Yeah, man. He's stuck a few old antenna. The master is Dario. Who's that? Dario Chikini. He's one of, he's like the most famous. You should look him up. He's one of the most famous butchers in all of Italy. He quotes Dante's fucking maniac. But I went to his restaurant two years ago.
SPEAKER_01
01:40:14 - 01:40:16
Is that in Florence?
SPEAKER_04
01:40:16 - 01:40:21
It's in, um, I want to see. I got to remember that now.
SPEAKER_02
01:40:21 - 01:40:22
Oh, there he is. There he is.
SPEAKER_04
01:40:22 - 01:40:25
What's good, Daria. Look at him. Yeah.
SPEAKER_01
01:40:25 - 01:40:25
Amazing.
SPEAKER_04
01:40:25 - 01:41:09
He's that face. Amazing. So happy. He said. Well yeah, he says he's a wild man. He's a wild man. But he starts the the T-bone on the bone. So he's, oh, Jesus Christ is the fucking absolute master. That's preposterous master. And so you learned from him? So I did not learn from him. You know, I've been we've been cooking, you know, I've been cooking for 20 years. So you pick things up. along the way. Cooking is just like a practice. You get a doctor, you get a lawyer. You learn the fundamentals and then throughout your career, you upgrade those fundamentals with new and relevant techniques or laws or whatever. Cooking is the same thing. You get a foundation and then you upgrade. new and relevant techniques.
SPEAKER_01
01:41:09 - 01:41:15
And so are you using a grill that uses wood or you cooking on wood?
SPEAKER_04
01:41:15 - 01:41:48
We're cooking on California almond and white oak. almond almond almond for the smoke because it it'll go to fire like that because it's so saturated with almond oil and then oak for long and slow cooking so it's burnt super hot so the almond burns really quick and the oak burns very slow and so you put different woods in for different times like yeah so we you started off with the start with almond and then we add oak and then we add almond and then we add oak and it's just kind of fire maintenance is 90% of wood fire cooking
SPEAKER_01
01:41:50 - 01:41:54
So it's just about how hot it burns and the distance, how cold it is.
SPEAKER_04
01:41:54 - 01:42:04
Deep the cold bed is and how evenly dispersed the heat is. We'll have a cool side and a hot side and then a fire side all within like a, you know, two square feet.
SPEAKER_01
01:42:04 - 01:42:07
Is there images of your grill set up? I don't think so.
SPEAKER_05
01:42:07 - 01:42:12
I don't think so. Evan, you're 10% technique right now is not sounding like 10% of your cooking.
SPEAKER_01
01:42:12 - 01:42:21
That sounds like a lot, right? Yeah, like hold on a second. How could that be ten percent rotating the food? It's a fatty ten percent.
SPEAKER_04
01:42:21 - 01:42:49
So did you set up this girl this way because like you that's the only way you cook steak you prefer to cook it over wood or the design of Felix the actual shoe box of a kitchen that we have is really you know the design was based on the restrictions of the size so We've crammed a hell of a lot into, I think it's just just under 220 square feet, something like that. There's a fucking pizza oven in there as a wood fire grill. Oh, wow. Oh, what? 10 burners. It's a fryer.
SPEAKER_01
01:42:49 - 01:42:51
And you cook in 500 meals a night in that?
SPEAKER_04
01:42:51 - 01:43:06
Mm. I think top end is like 350 350 people. So a few times that by three or four different plates per person. Wow. We're somewhat in that. Bill for speed. I build restaurants for speed.
SPEAKER_01
01:43:07 - 01:43:17
And I know some restaurants they have, those crazy, like, it's like a gas broiler. Yeah. You know, and then some of them have... It tastes like gasoline.
SPEAKER_04
01:43:17 - 01:43:23
Does it? I can't stand. It's like a Boston broiler, top and bottom.
SPEAKER_01
01:43:23 - 01:43:24
What's a Boston broiler?
SPEAKER_04
01:43:24 - 01:43:35
It's like a drawer. You pull it out. You can stay gone. A lot of, like, mushrooms and old school steak houses have them because it cooks with crazy intent heat from top and bottom at the same time.
SPEAKER_01
01:43:36 - 01:43:39
Yeah, but you don't. Hmm. No, don't like it.
SPEAKER_04
01:43:39 - 01:43:44
That's analog. I like to do as many things analog as possible. I still write pencil.
SPEAKER_01
01:43:45 - 01:44:07
real. It's interesting because all this attention to detail. It's kind of shocking. I don't know what I'm saying, shocking, but surprisingly, oh, okay. Oh, I'm in and then, oh, okay. But it makes sense if you eat there, you go, okay, someone has to put an insane amount of attention to detail to make dishes that are that satisfying.
SPEAKER_04
01:44:07 - 01:44:28
Well, the simplicity kind of belies the background of the dish. You know, it looks really fucking simple, but there's 20 years of experience behind it. And that's like the ultimate goal. It should look simple. It should be delicious. You know, do you necessarily need to know about the wizard behind the curtain? No. I do.
SPEAKER_05
01:44:28 - 01:44:46
I want to know. But it's also Evan Percure is absolutely the best product from everywhere and has the best relationships with the best farmers. And he's like, when you go to the farmers market with Evan, he's like, he's like the king of the farmers market. Oh, the mayor of the farmer's market. Oh, they're finally. And they're like, we've saved Jews. But little health.
SPEAKER_04
01:44:46 - 01:45:08
But little health. Everything is an impact. I go Wednesdays and Saturdays, not recently. Obviously, but everything is hand-picked. We don't do pre-orders. I go there. And that's the very basis of cooking Italian. You sort of... You get them all your ingredients from the farmer's market. I would say 90 to 92 percent of all the vegetables that we use. Well, no farmers. Nothing outside of 500 miles.
SPEAKER_01
01:45:09 - 01:45:16
So you have these long standing relationships with these farms. Absolutely. And do you talk to them in advance and they say, okay, we've got great.
SPEAKER_04
01:45:16 - 01:46:39
But we talk about weather. We talk about soil content. We talk about water content. We talk about if it's going to rain. What's coming up? What do you have in the ground? What are you planning for three months from now? I've smuggled seeds back from Italy so that they can like plant stuff that you had to smuggle. Yeah, man. Don't tell anyone. Some things are allowed, but I brought certain species of bitter greens and different types of spices. No, I give them the farmers equally to different like microclimates because California is great, right? They have a ton of microclimates. So, say for instance, we buy broccoli, sprouting broccoli. I'll buy broccoli from three different farms and three different microclimates with three different soil contents, right? So, I'll buy broccoli from Kong Thal and Fresno, and then I'll buy broccoli from James Birch and Flora Bella, which is three rivers, and then I'll buy broccoli from Romeo Coleman. and all three of them have different soil contents. So James, all of James' water and three rivers comes from melting snow caps, so it has a huge amount of mineral content in the soil. And then you buy, uh, Kong's broccoli in Fresno, it's super hot with cold nights, complex sugars, so it's very sweet. And then you buy Romeo's broccoli, which is less than, I think, a mile and a half from the ocean, high salinity content in the broccoli. And you mix all the broccoli together, and it's like broccoli on fuckin' sterile.
SPEAKER_01
01:46:40 - 01:46:54
It could you tell if I gave you a piece of broccoli from each place where it came from? That crazy. But that can rain like a Somalia. Somalia can tell you. They can sip wine and a really good one. It can tell you where it's coming from.
SPEAKER_04
01:46:54 - 01:46:56
It's a little easier to do with wine. Is it really?
SPEAKER_01
01:46:56 - 01:47:04
Yeah, I think so. So you can't, but you know there is a difference. If you say it's terrible. It's terrible. It's terrible. It's terrible. It's terrible.
SPEAKER_04
01:47:04 - 01:48:18
It's terrible. It means the territory, the ground, what's in the ground? The term wars is specific to where that thing is grown. And it tear war exists not only in wine, but in fruits and vegetables. Mmm. All of it. And the same approach to me, like what kind of 100% if you're raising steers in Colorado versus Utah versus California, California has very, very little grass. And all the grass that's down tastes like dry-ass fucking grass because there's no water. So the beef tastes of that place. And if you're finishing cattle on corn or feeding at 100% corn, it's going to taste completely different. The Marbley is going to be completely different. The stakes I brought you today are 80-20. So 80% of the steers life is grass. And then they're finished on corn because America's literally in love with corn fed flavor. And that mouth feel from the fat. So it's 80-20. But corn makes cattle sick. Right. That's why they pump them full of antibiotics. Right. So, you know, the good ranchers who practice animal husbandry, they do it in a way that doesn't make the, you know, the animal sick.
SPEAKER_01
01:48:18 - 01:48:27
So they're just doing it in the last stages of their life. Correct. Um, is that what you prefer? Did you have you tried different kind, like all 100% grass-fed grass-fed
SPEAKER_04
01:48:28 - 01:50:12
There are certain cuts of the steer that benefit from grass-fed beef or just a hundred percent grass diet. Typically, shanks working muscles, because working muscles have way more flavor than non-working muscles, like flamingo. And flamingo doesn't taste like fucking anything to me, right? Because it's a non-working muscle versus a shank is working all the time. That's why it's tough. Right? So if I was to eat you, Joe Rogan, right? If I was to break you down like an animal, I would choose the working muscles and then braze them because they're stronger. Versus your filet mignon, I don't even know where the fuck that would be on our human, but like it would taste different and I would have a different texture. Cattle is the same way. Non-working muscles versus working muscles. Have you ever got a hold of any wild boar? 100%. Yeah. Wild boar is huge in Italy. Do you do you change that? It's a hard sell on a bikini. Is it really? Yeah, man. Some people don't enjoy the nuances people would call it gamey, but I don't find a gamey if you treat it and apply certain, if you apply certain herbs and certain I wouldn't call them spices, but place certain ingredients to it, it takes the game in us all the way. So for me, if I cook while bored, I think of Tuscany. I think of a bootsaw, I think of wild country. And for me, the hills of Tuscany smell like wild fennel and rosemary and dirt, and you want to bring out those Again, back to the terrarium, give those types of elements to the wild board. And it makes it sing, man. Makes it sing.
SPEAKER_01
01:50:12 - 01:50:17
I brought that up because of the whole idea of the working muscles. Like, that's a working animal.
SPEAKER_04
01:50:17 - 01:50:30
It's a tough animal. It's a tough animal. A most pork that's on the market that don't really do anything. All right. Yeah, they just sit around and eat. Just sit around and eat. Yeah, fat. And that's what people are really looking for when it comes to pork.
SPEAKER_05
01:50:30 - 01:50:35
But why a bore red goo has been pretty trendy for the last I'd say.
SPEAKER_01
01:50:35 - 01:50:53
It's a weird thing to caught bore to because bore just means a male pig. Yeah, sure there's a lot of female pigs in there too. It's wild pigs with a really shit call it, but for whatever reason people like the word bore. It's a weird one, right? It's a weird one. What about game? Do you sort of venison or anything like that?
SPEAKER_04
01:50:53 - 01:51:12
Hard cell. Is it? Hard cell on Avakini? I love venison. I love elk. I've cooked it in the past, but yeah, it's a hard cell. It goes back to knowing your clientele. Just because I want to put some ego into the menu doesn't mean that
SPEAKER_01
01:51:13 - 01:51:16
where you don't want anything that's a hard cell.
SPEAKER_04
01:51:16 - 01:51:21
You want anything that's something that's going to be just to spend gravity.
SPEAKER_05
01:51:21 - 01:51:45
Well, it's also the menu at Felix, the entree is the second. It's a very small section because our kitchen is very small. So there's only going to be usually about two proteins on the menu. So you don't want to, if you have a much larger menu, you can be a little bit more creative or put on those cuts that aren't as popular. But when you're menus that short, you have to look at sales.
SPEAKER_04
01:51:45 - 01:52:08
And also meet of any kind whether that's fish or whatever is extremely expensive. And going back to the conversation of charging an accurate amount of money for a dish, it's hard. You know, take a look at lamb. Lamb wholesale is like fucking $18 a pound for me. That's wholesale cost.
SPEAKER_03
01:52:08 - 01:52:08
Wow.
SPEAKER_04
01:52:08 - 01:52:42
That means I need to charge you 65 bucks for three bonds of a rack of lamb. 65 bucks. That's for me to cover the cost of running my kitchen out of that one dish. That's so crazy. And every single item on the menu is costed in that way. We have a cost. Now we have to figure out how much labor it costs to make that dish. And then we have to figure out our lights and our utilities and our rent and all that other shit. And then we got to put a price on it. So when you go out to eat, you're not just paying for the ingredients. You do that home. You're paying for the experience, the staff.
SPEAKER_01
01:52:43 - 01:52:50
the lights, the water, all of that. I hope people take that in consideration when they eat it a fine restaurant. I really do.
SPEAKER_05
01:52:50 - 01:53:12
Well, I think people just, people don't know, but right now people are talking about the restaurant industry because we've been hit so hard and to understand that 90% of all of our revenue goes back out into the economy. So you're taking your money and you're paying your staff and you're paying your ranch and you're paying your food costs. So a lot of it goes right back out.
SPEAKER_04
01:53:13 - 01:53:15
most of it. I'm not sure.
SPEAKER_05
01:53:15 - 01:53:16
90 percent.
SPEAKER_01
01:53:16 - 01:54:00
God, it's such a crazy business. Just hearing you guys talk about. It sounds like such a balancing act. And then to be hit over the head with something like this pandemic and everything getting locked down. It's, you know, restaurants are so valuable to me. And it's one of the things that I worried most about this pandemic other than the lives was like businesses that I enjoy and then restaurants specifically because it's such a great way to spend time with someone. I mean, it's one of the great pleasures of life to be able to go to a place and have a fantastic chef sit you know sit you down and cook an amazing food and you enjoy it and that if that goes away
SPEAKER_05
01:54:01 - 01:54:47
Well, I think over the last few years, restaurants in general have really, in North America, let's say, have really reached a pinnacle of cultural revelants right now. But it has to be reimagined. We're not going to go back to that for the next little while. And there's going to be just one restaurant in the Netherlands who has a robot. Did you see that? I was in a robot. The robot that lives in food. Mastering in the Netherlands. A little robot that comes in is the bus person cleaning the tables and also bringing your food. Look it up. The robot. The robot, Netherlands restaurant. It cleans the table. Clean the table, brings your food. Yeah.
SPEAKER_01
01:54:50 - 01:55:01
a real-banded restaurant using robots to implement social distancing by serving and seeding customers. That's fucking creepy. Look at that face. Look at that face. Look at that weird murderous eyes.
SPEAKER_05
01:55:01 - 01:55:06
But they say they can be customized and I don't know.
SPEAKER_04
01:55:06 - 01:55:24
I do have faith. I do have faith in our community. I have faith in our industry that we are creative enough to get through this and and we're just fucking stubborn. As fuck, we're all so stubborn. We do this for the love of doing it.
SPEAKER_01
01:55:24 - 01:55:39
For the love of making people happy. You work so hard and anybody who knows anybody that works in the restaurant doesn't understand, so there's a long grind. I have faith in you guys. I just don't have faith in the government. I don't have faith in what the way they've handled this.
SPEAKER_05
01:55:39 - 01:55:40
Why should we?
SPEAKER_04
01:55:41 - 01:55:59
I just, listen, there's just, there's a complete lack of, of leadership at the top. Complete fucking lack of leadership and it's, uh, it's fucking depressing man. Yeah. It's fucking depressing. And again, the fish stinks from the head down.
SPEAKER_01
01:55:59 - 01:56:00
But listen, I mean, you corner.
SPEAKER_05
01:56:01 - 01:56:14
I know you are and we appreciate you and I know that you've mentioned Felix a couple of times on the podcast and you know it's really it's really appreciated and we all need help restaurants in general all need help.
SPEAKER_01
01:56:14 - 01:57:00
I just love when someone does anything with the kind of passion that you guys display at your restaurant. Whatever this, whether you're making music or you're writing books or you're making food, I just love when someone does something like that because it makes me excited about all the things that I do. I think we, as human beings, as we interact with each other and we explore each other's lives and what other people do for a living, what their passions are, you get energized by that, you get energized by other people's work. But they're enthusiasm. Their enthusiasm is really contagious. And that's one thing that I've really got out of your restaurant. It's very contagious. It's very obvious that you guys take extreme pride in what you do and you do it so well. Yeah, thank you.
SPEAKER_04
01:57:00 - 01:57:24
No, it's what keeps me going is the, like you said, it's the enthusiasm of our staff and the people that come back to our restaurant again and again. It's what keeps us going. You know, that's our reward. And we're so used to that immediate reward of sending the food to the table and seeing people enjoy it. That's like the drug to us is making people happy. It's a, it's a media.
SPEAKER_01
01:57:24 - 01:57:27
And the camaraderie, if we're working together to provide that,
SPEAKER_05
01:57:28 - 01:57:33
Yeah, and the good news is we're not going anywhere, and we know now that we are going to make it to the other side.
SPEAKER_01
01:57:33 - 01:57:44
Beautiful. I'll be there. We can't wait. I hope so. Thank you, guys. Thank you so much. Thank you Joe. My pleasure. I can't wait to eat there again. I can't wait to have it. We did it. Thanks. Bye-bye.
SPEAKER_05
01:57:44 - 01:57:49
Bye. Oh, that's really good to take those off.
SPEAKER_01
01:57:58 - 01:58:12
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